The American Honda media assignment is returning to RPA after a nearly four-year absence. Honda and RPA have been marketing partners for four decades. Read the whole story
The move was a blow to incumbent BPN, which had handled the account, said to be the agency's largest, for three years. A rep … Read the whole story
Swinand has been appointed North American CEO, effective immediately. The agency is also acquiring two firms that Swinand developed at his Chicago-based tech start-up … Read the whole story
London transplant Justin Thomas-Copeland has been appointed President of RAPP New York, part of Omincom Group. Rick Doerr had previously run the New York … Read the whole story
A new study from Wunderman, the WPP digital agency, found that 79% of consumers ages 18-65 in the U.S. say brands must actively demonstrate … Read the whole story
Alex Bogusky. What just went on in your head when you read those words? Envy, perhaps? Admiration? No doubt a confusing mix of love … Read the whole story
The opportunity is open to New Jersey-based organizations with under $1,000,000 in annual billings or fundraising totals. Read the whole story
- COMMENTARY
In December, I was fortunate enough to attend a session with about 30 World Federation of Advertisers (WFA) global marketing procurement leaders. Due to … Read the whole story
I had no idea Land O' Lakes is a farmer-owned co-op until watching this spot, created by The Martin Agency. The 60-second ad meshes … Read the whole story
B-Reel hired four employees in its creative department. Alistair Campbell was named managing director, Peter Vattanatham as managing creative director, Chris Cork as senior … Read the whole story
Flagstar Bank, the largest savings bank in Michigan and the fifth largest in the country, named Bernstein-Rein as its agency of record following a … Read the whole story
