MediaVest, part of Publicis Groupe, is the incumbent and is expected to defend. It has handled the assignment since 2011. The company had total … Read the whole story
Jack Morton Worldwide has hired Rachel Donovan as senior vice president, executive creative director, based in the agency's New York office. Read the whole story
Kantar Media says the game looks to rise above its $445 million level in 2016 -- national TV advertising dollars coming from pre-game, in-game … Read the whole story
Intel created the 360-degree replay technology Fox is using in its Super Bowl LI coverage on Feb. 5 and the tech giant wants the … Read the whole story
Developed with agency Baldwin&, the campaign kicked off across social media on January 6 with teasers, animated GIFs and a video that documents how … Read the whole story
"Today, in America, the typical person makes 35,000 decisions a day," Aaron Shapiro said recently during a presentation championing Huge's brand of "anticipatory design" … Read the whole story
A study by WPP and its market research subsidiary Kantar Millward Brown and Google looked at China's most powerful global brands. The study found … Read the whole story
The best book on marketing analytics that I've read is not about marketing analytics at all, but rather about snakes, scorpions, spiders, and jellyfish. … Read the whole story
From highest to lowest, on Super Bowl Sunday, I care about the food, advertising and the game itself. In preparation for the big game, … Read the whole story
Momentum Worldwide named Abbie Baehr as senior vice president, director of strategy, North America. She will be based in New York, reporting to Elena … Read the whole story
Reliant, a Houston-based electricity retailer, Y&R Austin as its agency of record, following a review. Innocean previously handled the account. The agency is tasked … Read the whole story