When I started as an Internet marketing strategist back in 1993, I was usually asked, "Jim, can we really make money online?" I would lead clients through their Web awakening, explaining that the Internet is a communication tool and could be used to contact customers from awareness (advertising) to education (marketing) to transactions (sales) and solving problems (customer service). During the next few years, the question was, "Jim, how do we make our Web site better?" My immediate response was, "Better at what? What are you trying to accomplish?"