According to Monetate's EQ survey, activity at commerce sites from devices nearly doubled since last year. So when is someone going to help me juggle those multiple screens?» 0 Comments
For most of us the real everyday mobile media is when we see something astonishing that we want to record or share. That is the passion that marketers really want to understand, inspire, facilitate and align with.» 0 Comments
A b-grade horror flick was released direct to the app format today. App-goers will be invited to buy the film by the section if they like through in-app purchases.» 0 Comments
TV Everywhere may suffer from low ambitions. We don't really want our devices to behave like TV circa 1980, do we? Programmers should be thinking about adding real value.» 1 Comments
In its latest push to demonstrate the power of mobile, especially search, on the marketing economy, Google released research today arguing that smartphones are dramatically changing the retail experience.» 0 Comments
Google slipped into its Gmail for iOS app a new intra-app functionality that circumvents Apple's stronghold on default apps. The app ecosystem is straining against the ways we want to use these platforms.» 1 Comments
The way marketers define "mobile moments" is quite different from how most consumers are coming to define them in their everyday lives and the real relationships that still form the core of the mobile "medium."» 3 Comments
Tablets have already captured many media buyers' hearts, but new ad effectiveness benchmarks suggest they should be capturing our heads as well. This could -- and should -- be a very powerful medium.» 1 Comments
As media experience fragments, content providers will find themselves fighting to be top of mind when the user has "moments of truth" in deciding which media experience to dial up.» 5 Comments
The Hopper from Dish offers a glimpse of how media consumption patterns can change under true TV Everywhere technology. If only we could get the apps to work right.» 1 Comments
Steve Smith is the editor of Mobile Marketing Daily at MediaPost where he covers all aspects of the mobile landscape and writes the daily MoBlog and regular Mobile Insider columns. He also programs the OMMA Mobile/Display/Data and Behavioral series of shows and the Mobile Insider Summits. A recovering academic who taught media studies at Brown and University of Virginia, he spent the last decade as a digital media critic for numerous publications and as consultant. He also writes for Media Industry Newsletter and eContent magazine. Contact him here.
