• Apple App, 'Clips,' Joins Mobile Video Fray, Competing With Snapchat
    Now, iOS users who want to share videos with captions can choose Apple's Clips. With the Clips app, people can share multimedia videos with friends through their Messages app, along with Instagram, Facebook and other popular social channels.
  • Mobile Search Key To Google's Continued Market Dominance
    Google will soak up the lion's share (40.7%) of domestic digital ad revenues this year, according to a new forecast from eMarketer.
  • Microsoft Intros Its Own Version Of Playable Ads
    Microsoft's Playable Ads mobile ad unit, previewed last week, lets mobile users interact with ads and apps without the need to leave the application they are in. The new ad unit allows users to try Windows 10 titles without downloading anything.
  • Tomorrow, Today -- Top 5 Ad Startups From SXSW
    My team scoured the startup village, the accelerator parties, the startup BBQs, the tech breakfasts, sea of VCs and startup founders that dominated Austin in order to curate these five ad startups.
  • 5 Key Takeaways From Mobile World Congress, In Case You Weren't There
    If you weren't in Barcelona at the Mobile World Congress, Mark Connon, global chief mobile officer for AOL Platforms, shared a few observations.
  • Mobile-First? Don't Write Off The Tablet
    Research shows tablets are as prominent in opening emails as the desktop. The two channels are very much alike, questioning our assumption that it's overwhelmingly a mobile-first market.
  • Even For Search Geeks, Mobile Display To Take A Big Chunk Of Ad Revenue
    As traffic shifts to mobile, consumers will spend $74 billion on mobile apps by 2020, up from $54 billion in 2016.
  • Mobile Boom Stalls, With Double-Digit Declines In App Installs
    Adobe's latest global mobile report found double-digit declines in both app installs (38%) and launches (28%) over the past two years. The new mission for marketers is maximizing engagement and finding other ways to get more out of existing customers.
  • Analysts Hedge Snap, Inc. Revenue Forecasts
    Ahead of Snap's big IPO, Wieser isn't the only one questioning the company's growth potential. As "Business Insider" reported, this week, Snap executives have been peppered with questions about competition from Facebook, user growth for the disappearing-message app, and accessibility in less developed markets.
  • The Mobile Web Is Quietly Killing Off Retail Apps
    Apps offer little that you can't get through the Web, so people aren't using them. One in three retailers don't have an app and focus on the mobile Web instead.
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