Google will soak up the lion's share (40.7%) of domestic digital ad revenues this year, according to a new forecast from eMarketer.
Microsoft's Playable Ads mobile ad unit, previewed last week, lets mobile users interact with ads and apps without the need to leave the application they are in. The new ad unit allows users to try Windows 10 titles without downloading anything.
My team scoured the startup village, the accelerator parties, the startup BBQs, the tech breakfasts, sea of VCs and startup founders that dominated Austin in order to curate these five ad startups.
If you weren't in Barcelona at the Mobile World Congress, Mark Connon, global chief mobile officer for AOL Platforms, shared a few observations.
Research shows tablets are as prominent in opening emails as the desktop. The two channels are very much alike, questioning our assumption that it's overwhelmingly a mobile-first market.
As traffic shifts to mobile, consumers will spend $74 billion on mobile apps by 2020, up from $54 billion in 2016.
Adobe's latest global mobile report found double-digit declines in both app installs (38%) and launches (28%) over the past two years. The new mission for marketers is maximizing engagement and finding other ways to get more out of existing customers.
Ahead of Snap's big IPO, Wieser isn't the only one questioning the company's growth potential. As "Business Insider" reported, this week, Snap executives have been peppered with questions about competition from Facebook, user growth for the disappearing-message app, and accessibility in less developed markets.
Apps offer little that you can't get through the Web, so people aren't using them. One in three retailers don't have an app and focus on the mobile Web instead.
IBM's Watson already allows businesses to connect to billions of connected devices, sensors and systems globally, from which Watson gains insights. Visa's global payments already are used by more than 3 billion consumers. The idea is to tie the two together, so that payments can be made by any smart or connected device, such as a smartwatch, appliance or a car.