For most of us the real everyday mobile media is when we see something astonishing that we want to record or share. That is the passion that marketers really want to understand, inspire, facilitate and align with.» 0 Comments
In its latest push to demonstrate the power of mobile, especially search, on the marketing economy, Google released research today arguing that smartphones are dramatically changing the retail experience.» 0 Comments
Google slipped into its Gmail for iOS app a new intra-app functionality that circumvents Apple's stronghold on default apps. The app ecosystem is straining against the ways we want to use these platforms.» 1 Comments
The way marketers define "mobile moments" is quite different from how most consumers are coming to define them in their everyday lives and the real relationships that still form the core of the mobile "medium."» 3 Comments
Tablets have already captured many media buyers' hearts, but new ad effectiveness benchmarks suggest they should be capturing our heads as well. This could -- and should -- be a very powerful medium.» 1 Comments
Steve Smith is the editor of Mobile Marketing Daily at MediaPost where he covers all aspects of the mobile landscape and writes the daily MoBlog and regular Mobile Insider columns. He also programs the OMMA Mobile/Display/Data and Behavioral series of shows and the Mobile Insider Summits. A recovering academic who taught media studies at Brown and University of Virginia, he spent the last decade as a digital media critic for numerous publications and as consultant. He also writes for Media Industry Newsletter and eContent magazine. Contact him here.