Results for January 2006
  • Activating the Physical World
    One word, just one word: CueCat. You interactive marketers with any memory left of the pre-bubble years are already cringing at the mention of this famously flawed attempt to marry print and interactive worlds with a hand scanner.
  • This Phone is Being Brought to You By...
    Let's inaugurate this column on mobile marketing with a real flyer, shall we? Sometime within the next year or so, I predict, we will see a fully ad-supported cell phone service.