Call me jaded, but I have an aversion to CTIA. I went to the shows for years before mobile became a content play, let alone a marketing platform. I spent a lot of time surfing through (usually over) the tidal wave of acronyms tied to wireless technology, the dizzyingly complex supply chain, and the dense terminology. Wireless tech pitches always sounded to me like parody sketches from Professor Irwin Corey. The show, and wireless telephony culture itself, out-geeked even me.