The smartest tablet-friendly Web sites seem to be thinking harder than most about what this emerging, unique tablet mode may be. If we are somewhere between lean-in and lean-back, what kind of content experience do we want?» 0 Comments
Well, maybe their agency Goodby Silverstein gets the Apple vibe, mainly. But we shouldn't let this superb vision of an interconnected future pass by without props.» 0 Comments
At Day 1 of the Mobile Insider Summit, Wells Fargo, NHL and Lowe's all showed how focused mobile-forward brands are on getting the experience right first and foremost.» 1 Comments
It is an interesting and always contested proposition that gender bias gets built into some media and technology. And it begs the question -- can female programmers better address the privacy squishiness in some LBS apps?» 1 Comments
New research shows how mobile platforms play different roles in the path to purchase according to category. But we also need to be aware of how that path now courses back and forth across displays.» 1 Comments
As mobile devices weave their way into everyday living, smart marketers will stop looking at top-line trends and start looking for the places where smartphones become a part of ritual behaviors.» 2 Comments
Is is summer catch-up time. A few of these little but good ideas in mobile media and marketing have been accumulating here on our phone and tablet decks in recent weeks.» 0 Comments
Amazon keeps missing the opportunity to pull me away from spending my media dollars on Netflix and Apple film and video products. And it all comes down to poor design.» 0 Comments
Steve Smith
Steve Smith is the editor of Mobile Marketing Daily at MediaPost where he covers all aspects of the mobile landscape and writes the daily MoBlog and regular Mobile Insider columns. He also programs the OMMA Mobile/Display/Data and Behavioral series of shows and the Mobile Insider Summits. A recovering academic who taught media studies at Brown and University of Virginia, he spent the last decade as a digital media critic for numerous publications and as consultant. He also writes for Media Industry Newsletter and eContent magazine. Contact him here.
