The smartest tablet-friendly Web sites seem to be thinking harder than most about what this emerging, unique tablet mode may be. If we are somewhere between lean-in and lean-back, what kind of content experience do we want?» 0 Comments
It is an interesting and always contested proposition that gender bias gets built into some media and technology. And it begs the question -- can female programmers better address the privacy squishiness in some LBS apps?» 1 Comments
New research shows how mobile platforms play different roles in the path to purchase according to category. But we also need to be aware of how that path now courses back and forth across displays.» 1 Comments
As mobile devices weave their way into everyday living, smart marketers will stop looking at top-line trends and start looking for the places where smartphones become a part of ritual behaviors.» 2 Comments
Amazon keeps missing the opportunity to pull me away from spending my media dollars on Netflix and Apple film and video products. And it all comes down to poor design.» 0 Comments
Steve Smith is the Editorial Director, Events at MediaPost where he oversees all OMMA and Insider Summit event content. He is also the longtime Mobile Insider/MoBlog columnist for Mobile Marketing Daily. A recovering academic who taught media studies at Brown and University of Virginia, he spent the last decade as a digital media critic for numerous publications and as a digital strategy consultant. He also writes for Media Industry Newsletter and eContent magazine. Contact him here.