Mobile Marketing Daily Editions for September 2014
Mobile Marketing Daily - Tuesday, Sept. 30, 2014
Apps No Miracle Grow For 1-800-Flowers
MMA Updates 'Optimal' Mobile Budget Share To 16%
Google Glass Drivers Still Slow To Respond To Traffic Incidents
Struggling To Be Phab
AOL Launches A Data Management Platform, Unveils TV Ad Targeting Tech
MPA Launches New Cross-Platform Measurement Service
Mobile Is The Best Driver of Ad Receptiveness
Tokenization Could Boost Confidence in Mobile Payments
Facebook Recodes Atlas, Focuses On Audience Targeting Across Devices And Names Search Partners
Beacons To Solve 'Click And Collect' Hassle - Just Add Mobile Payment And You'll Be Really Talking
NBCUx Extends Programmatic Digital Ad Sales Tech
Media, M&A Deals Explode, Deal Volume Hits Nearly $51B
Touch-to-Buy Mobile Added to Social Media
Mobile Marketing Daily - Monday, Sept. 29, 2014
Mobile Apps Revive The Paid Content Model
Google Intros Ad Formats, Tools Automating Cross-Screen Mobile Display Advertising
Facebook Relaunches Atlas Ad Platform, Addresses Metrics Challenge
IAB Creates Tech Lab To Speed Standards Development
Publicis Groupe, AOL Expand Ad Partnership To Include Programmatic Video And Linear TV
Rovio Names Chenier Americas Sales Head
John Lewis Invests GBP100k In Beacon Technology Start-Up
Eric Schmidt-Backed Datorama Wants To Make Madison Avenue More Agile, Less Tied Up In Infrastructure
Coca-Cola Launches Wearable Fitness Tracker And Dance Game
Havas, Universal Music Group Tap Mirriad For Native Video Ads
Tremor Video Adds 7 Demand Side Partners
Wal-Mart Adding Instagram Co-Founder To Board
Programmatic Beating Its Already Lofty Spend Estimates
Shopkick Bought for $200 Million
Mobile Marketing Daily - Friday, Sept. 26, 2014
Most Marketers Don't Have Clear Mobile Objectives
Apple's Very Weird Week
Shoppers Need Cross-Channel Integration, Too
Wearables, iBeacons And Internet Of Things - Make Or Break For The CMO And CIO?
VivaKi Quality Ad Placement Tool Sources Inventory Based On Metrics, Viewability
U.S. Digital Ad Revenues Will Surpass 'All Screen TV' Dollars By 2018
Android Wear App Dev Guidelines Spotlight Ad Industry's Future As Watchmakers Fix Glitches
Twitter Tempts Hollywood Studios With Targeted Ads
Kinetic Shakes Up Global Organization: Splits Europe In Thirds, Names Payne CEO Of World Markets
Clearstream Acquires EngageHD, Appoints Bennett As CTO
Android Users Drop Privacy Case Against Google
EU To Approve Facebook's Whatsapp Purchase
Citi Targets Mobile Banking, Cuts Paper
Mobile Helps Drive European Online Sales
Merchants Seen as Still Early in Mobile Commerce
Watch ABC App Adds Features Making It Easier To Comment, Post Clips
Facebook Taps Stripe For 'Buy' Button Tests
Mobile Marketing Daily - Thursday, Sept. 25, 2014
MMA Creates Internet of Things Group
The Selfie As Ad Format
Three Ways Apple Pay Makes Mobile Offers More Relevant Today Than Ever Before
AOL Canada Goes Full Programmatic
AT&T, Sprint, Best Buy Dominate Mobile Keyword Google PLA Spend
New Platform Will Link Customer Data Across Channels, Devices
Publishers' Missed Opportunities With Mobile Email Have Wider Consequences
Millennial To Buy Nexage For $108M, Bolsters Programmatic
Beaconed Shoppers Return to Regent Street
Amazon Adds Twitter Product Tweets To Wish List
In-Store, Holiday Shopping & the Mobile Influence
Effective Consumer Engagement On Mobile
Brands Must Be The Second Screen, Twitter The Third
Telefonica Calls, Joule's Rosen Answers: Becomes Global Ad Chief
Mobile Is Growing Up: Three Reasons Every Brand Should Optimize For Mobile This Fall
Rethinking Viral Video
Branch Metrics Gets $3M To Improve Mobile Apps
Google Refreshes "Currents" News Magazine, Drops Name
Microsoft Hire May Point to Mobile Payments
Retailers Leaning to Mobile Optimization
Merchants Seen as Still Early in Mobile Commerce
Another Shopping Center Beaconing
Citi Targets Mobile Banking, Cuts Paper
Smartphone Shoppers Frustrated by Tech Issues
Mobile Helps Drive European Online Sales
Apple Watch Release Date Nowhere In Sight
Mobile Marketing Daily - Wednesday, Sept. 24, 2014
Video Ads Come To Rewards Network Kiip
Beachfront Launches Programmatic Platform For Mobile In-App Video
Apple Buys Magazine Publishing Platform Prss
YP Puts GrubHub Buy Button On Search Directory, Focusing On Local Commerce
Google Refreshes "Currents" News Magazine, Drops Name
Retargeting Derailed By Faulty Attribution, Viewability, Click Fraud
Visa Reevaluating Mobile Payments Venture
Ubimo Expands Into US With New York Office
Cunningham Joins Ad Startup IronSource, Shuttering Appssavvy
Alipay Leads Mobile Payments in Market
PCH Digital Appoints First CMO, Uses Data To Build Media, Entertainment Network
Mobile Consumers & Holiday Shopping Time
Mobile Marketing Daily - Tuesday, Sept. 23, 2014
Millennial To Buy Nexage For $108M, Bolsters Programmatic
Tapping Into iPhone 6, iOS 8 Updates
Despite Mobile Revs, Retailers Lack Mobile Ecommerce Infrastructure
Beachfront Launches Programmatic Platform For Mobile In-App Video
Retargeting Derailed By Faulty Attribution, Viewability, Click Fraud
Media Vets Start 'BRaVe' Advisory Firm
Dow Jones Entitled To $5 Million From Ransquawk, Judge Says
Microsoft's Bramall Joins Smartphone App Hailo As CMO
Ubimo Expands Into US With New York Office
Ray Ozzie Ready To Reinvent The Phone Call With Talko
Branch Metrics Gets $3M To Improve Mobile Apps
Apps Lead Mobile Purchasing in Asia
Mobile Payments Market Heading to Trillions
BlackBerry to Enhance Mobile Payments for BBM
Tesco Testing Mobile Payment Service
Apple a Boost to Mobile Commerce, Says Visa
Beaconed Once: 45% Engagement; Beaconed Twice: 313% Drop in App Usage
Real-Time Automation, In-App Tracking Comes To Affiliate Marketing
Mobile Marketing Daily - Monday, Sept. 22, 2014
Can We Still Tawk? Joan Rivers Endorses iPhone 6...From Beyond
iPhone 6 Sales Hit 10M On First Weekend
Digital Fueling Global Ad Expansion, Traditional Media Continue To Erode
Local Media Revenue Poised To Reach $140 Billion, Granular Targeting Cited
WPP Divests Ad Servers, Invests In AppNexus: Will Focus On Data And Software
Updated: Now TV Campaigns Can Be Measured Based On Clicks, Or Mortar
Real-Time Automation, In-App Tracking Comes To Affiliate Marketing
Shopzilla Rebrands, Takes Connexity As Corporate Name
Is Facebook Making A Play For Twitter's Second-Screeners?
DoubleClick, Zedo Found Serving Malware: Last.fm, Other Publishers Infected
Hearst Starts Silicon Valley Development Unit, Acquires BranchOut Assets
Travel Brands' Web Sites Underwhelm
IPhone Sells 10 Million Phones In Three Days
The Numbers That Make Boomers Number One For Many Marketers
Mobile Marketing Daily - Friday, Sept. 19, 2014
iPhone Opening Day Maintains Media Fascination
OPA Calls 'Online' Irrelevant, Becomes DCN: Focus Now On Digital 'Content'
Dentsu Aegis' Morris Says Mobile Having 'Fundamental' Impact
Google To Fund Content For Some Top YouTube Creators
Digital Video Views On Rise
Nexage Sees Mobile Programmatic Spend Increase 227% YoY
Forecast Finds Ad Spend On Facebook Exceeds Time Spent
One-Touch Mobile Payment Gets Boost from Apple Pay
Biometrics Grows for Mobile Payment Security
Partnership Formed for Mobile Security Platform
The New Currencies For 21st Century Media
U.S. Digital Publishers Extend Revenue Streams Abroad
Mobile Marketing Daily - Friday, Sept. 19, 2014
TV Anywhere...But The Desktop
GumGum, Xaxis Partner For Programmatic Trading Of In-Image Ads
Unreliable Mobile Clicks Have Bad Impact On Ad Engagement
Verizon to Offer Car Sharing Via Mobile App
Apple Restricts NFC to Mobile Payments
FTC Charges Yelp With Violating Children's Privacy Rules
Google Initially Rolls Out $105 Smartphone In India
Dentsu Aegis' Morris Says Mobile Having 'Fundamental' Impact
OPA Calls 'Online' Irrelevant, Becomes DCN: Focus Now On Digital 'Content'
Football Advertisers Kvetch, But Won't Punt
Mobile Marketing Daily - Thursday, Sept. 18, 2014
TV Anywhere...But The Desktop
Elevator Pitch Goes Mobile, Captivate Offers Cross-Platform Targeting
Unreliable Mobile Clicks Have Bad Impact On Ad Engagement
Twitter Expands Audience Targeting Tools
Tribune Publishing Partners With Contend For Native Advertising Deal
Facebook Rolls Out Facebook Media, Service Manages Communication Strategies
Can Apple Watch Win Over Swiss Luxury Giants?
FTC Charges Yelp With Violating Children's Privacy Rules
'NYT 'Launches Free Cooking App
Apple Restricts NFC to Mobile Payments
Verizon to Offer Car Sharing Via Mobile App
How Networks' Counts Of Mobile, Tablets Will Change The TV Scene This Year
Search Data In Mobile Apps Shows Unmet Demand
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