Friday, January 23, 2015
  • Two-Thirds Of Mobile App Developers Sell Programmatically

    Over two-thirds of mobile app developers (69%) make at least a portion of their inventory available for programmatic buying. Nearly half (46%) sell up to 50% of their inventory via programmatic, while 15% sell more than 75% of their impressions via automation. ...Read the whole story

  • Google's Schmidt Tells Us The 'Internet Will Disappear,' Microsoft Bing Defines What That Means

    Google Chairman Eric Schmidt said during the panel "The Future of the Digital Economy" at the World Economic Forum that "the Internet will disappear," replying to a question about the evolution of the Web. He meant to describe the integration of search technology into operating systems and applications that gives access to answers without going to a search engine and typing keywords into a box to retrieve information similar to Google Now and Microsoft Cortana. ...Read the whole story

  • Facebook Makes Big Pitch For Super Bowl Ad Dollars

    Ahead of the big game on February 1, Facebook is doing everything possible to suck up Super Bowl ad dollars. Outnumbering the 115 million people who watched the blowout on TV -- at least in the U.S. -- Facebook claims to have reached 170 million people with related stories on game day last year. For this year's brawl, Facebook has already fleshed out partnerships with Toyota, Pepsi, Anheuser-Busch, Intuit and TurboTax. ...Read the whole story

  • YP Bows Cross-Device Retargeting

    Advertisers trying to chase consumers across multiple devices got a little help Thursday with the launch of a new cross-device ad retargeting service by YP, formerly known as Called Cross Device Retargeting, the service is powered by Tapad and allows national advertisers to continue reaching consumers even after they switch devices in the middle of a search. ...Read the whole story

  • Prolific Interactive Bulks Up In San Francisco

    The Brooklyn, NY-based mobile shop has hired two former managers from e-commerce agency Fluid. Anne Sophie Hurst has been tapped to run Prolific's San Francisco office as Managing Director, while Isaac Newton has been tapped from the same firm to be VP of Business Development, also based in San Francisco. ...Read the whole story

  • Turn Adds New 'Deal ID' Partners For Mobile, Video

    Demand-side platform Turn on Thursday added several new "Deal ID" integrations to mobile and video supply partners. Its new video and mobile Deal ID partners include Opera Mediaworks, Rubicon Project, PubMatic, Teads, Tremor Video and Yieldlab. ...Read the whole story

  • Google Slips In Q4, Gives Up Search Market Share To Bing, Yahoo

    Google continues to lose search market share to Bing and Yahoo, albeit slowly. Data firm comScore and media agency Merkle RKG report a decline in organic and paid-search market share, respectively. ...Read the whole story

  • WhatsApp Launches Web Browser

    Mobile might be the future, but that's no reason to discount all the time people spend on desktops. With that in mind, WhatsApp just launched a Web browser. The service now has more than 700 million monthly active users -- up from around 600 million this past summer. ...Read the whole story

  • Microsoft Unveils HoloLens, Readies Next Phase Of Interactive Advertising With Holographs
Scouting Report: Why Cookies Were CES' Next Big Thing

LAS VEGAS -- "This is going to be the biggest thing here," David Meeker, head of innovation for Isobar, said to me while walking the floor at the recent CES convention. "It might be the one ...More