Monday, July 28, 2014
  • AT&T TV Data Blueprint: More Is Better, Targets Mobile Customers Too

    In what it claims is a TV audience targeting first, AT&T will enable advertisers to plan and buy TV shows based on the composition of wireless users who watch them. The data, which is one of two new audience segments being announced today as part of AT&T AdWorks' "TV Blueprint" system, will enable brands to target shows based on how many viewers they have with specific wireless devices, operating systems and data usage plans. The data, which comes from AT&T Wireless' 70 million subscriber database, will be fused with the TV audience data from AT&T U-verse subscribers, as well as ... ...Read the whole story

  • Yelp Launches Video In App

    Ahead of its second-quarter earnings report this week, Yelp on Monday introduced the ability for all users to post short videos of restaurants and other venues via its mobile app. The new feature allows people to upload three- to 12-second videos that help show off aspects of local businesses, such as ambience, lighting and noise level. ...Read the whole story

  • Hotel Brands Can Do Better With Mobile Booking

    A new report suggests prestige hotels are missing opportunities to better compete with online travel agencies like Priceline and TripAdvisor when it comes to mobile booking. While nearly 90% of hotel brands have mobile Web sites, only a third (32%) provide booking engines directly on the home page. ...Read the whole story

  • Forrester: Cross-Channel Sales To Reach $1.8 Trillion

    As consumers become increasingly adept with their smartphones, physical retailers can expect to reap big gains. A new report from Forrester says that cross-channel retail sales in the U.S. are on track to reach $1.4 trillion this year, and predicts they will rise to $1.8 trillion by 2018. ...Read the whole story

  • Q&A: AT&T Director of Hispanic Advertising Mariel Llenza

    Mariel Llenza, director of Hispanic advertising at AT&T Mobility, answered questions about the company's Hispanic-themed Millennial-targeted "Mobile Movement" campaign. ...Read the whole story

  • Netflix May Yada Yada Yada 'Seinfeld'

    Following on the heels of new episodes of network TV shows moving to the digital space -- "Arrested Development" on Netflix and "Community" on Yahoo TV -- now comes word that old episodes of "Seinfeld" may be going to Netflix. ...Read the whole story

  • News Organizations Push To Access Records In Gmail Privacy Battle

    The New York Times Company, Atlantic Media, Forbes and a host of other news organizations are still fighting to unseal records in a lawsuit centering on whether Gmail ads infringe users' privacy, even though the underlying dispute has been resolved. ...Read the whole story

Around The Net

Lord & Taylor, Hudson's Bay Go Big on Beacons

I went beacon shopping over the weekend. While many retailers have been dabbling with beacons for many months to see how they might work with their customers, one major retailer is now taking the step of ...More