Thursday, August 21, 2014
  • 'Haul' Videos On Mobile Drive Views On YouTube For Back-To-School

    Views of haul videos, also known as look-what-I-got-here, on mobile devices for back-to-school demonstrate a trend -- mobile devices are becoming the new TVs on college campuses. These videos took 43% of view share on YouTube in August -- up from 1.5 times the mobile share of views in January, per the Google Consumer Survey highlighting back-to-school data. The engine took a long, hard view of trends during the back-to-school season and found mobile views only trail TV as the platform with the longest view time for haul videos, exceeding computer views by 15%. ...Read the whole story

  • Tumblr U.S. Users To Reach 17 Million This Year

    Whether Yahoo's $1.1 billion purchase of Tumblr last year will help turnaround the Web giant's display ad woes isn't yet clear. However, a new report indicates the image-focused microblogging service continues to expand its user base in the U.S., boosting prospects for its potential as an ad platform. ...Read the whole story

  • Marketer Confidence Continues To Slide, Europe Now More Bullish Than America

    In another telling signal that the global ad expansion may be running out of steam, a global tracking study of the confidence of marketers to increase their budgets declined to one of its lowest recent points in August. The data, released this morning by London-based ad market tracker and research database WARC, indicates that marketer confidence slid worldwide and in each of the major regions it tracks -- although European confidence declined at a slower rate than the rest of the world. ...Read the whole story

  • Uber Extends Ride Service To Other Apps

    Want an Uber ride to go with that grande latte? Through the Starbucks app-and a small group of other third-party apps-people can now request a car without having to download the Uber app. ...Read the whole story

  • Google Takes Search, YouTube App Promotion Tools Global

    Google on Wednesday rolled out the ability for developers and advertisers to promote their apps in Google Search and YouTube globally, through deep links and sophisticated checks and balances that are built into the new tool. ...Read the whole story

  • TV Still Dominates World Media Use

    Worldwide, TV viewing remains the single biggest media activity. On average, 2.58 hours per day are consumed globally. The U.S remains the biggest TV market, with an average of 4.33 hours a day. Those in China watch the least TV overall, at 2.2 hours. ...Read the whole story

Around The Net

Make Sure Mobile Factors Into Your Holiday Email Marketing

As you dive into holiday marketing planning and preparation, take time now to make sure that every aspect of your email program gives your mobile customers a shopping experience that approaches the desktop shopping experience. ...More