Monday, April 27, 2015
  • ComScore, CIMM Unveil Cross-Measurement Results

    A consortium of big media companies has joined forced with online measurement giant comScore to produce cross-media measurement techniques to track their combined audience across different channels and devices. This week comScore revealed the first installment of data from the multiplatform measurement initiative. ...Read the whole story

  • How To Get Consumers To Buy $199 App

    "If you want to win, you cannot ignore the obvious," TJ Hunter, director, digital marketing at Rosetta Stone, told the audience at MediaPost's Mobile Insider Summit. "Early adopters and futurists win." ...Read the whole story

  • Execs To Increase Digital Video Ads

    Attendance at NewFronts presentations by media advertising executives resulted in overall interest and long-term revenue gains for new digital video platforms -- but not necessarily near-term "direct" deals. NewFronts presentations have generated much interest in the medium, but few result in specific revenue changes/shifts in traditional TV upfront advertising. ...Read the whole story

  • Time-Shifted TV Viewing Dips For Millennials, Teens

    Traditional TV time-shifted viewing is finally seeing some declines among younger TV viewers. Nielsen says DVR/time-shifted viewing time is now dropping for viewers 18-34 as well as 12- to-17-year-old viewers. ...Read the whole story

  • Apple Watch Launch Gives Search Marketers New Opportunities

    The Apple Watch began shipping this week and arriving in some stores Friday -- just not its own. Voice search features in Siri and those built into apps for Apple Watch provide marketers with new opportunities. ...Read the whole story

Around The Net

  • Google's Remind Me, Find MeGoogle Operating System (Unofficial News)

    Google has been integrating its desktop search with Android devices through Android Action Cards. The features include finding your device, and the other, sending directions to your phone. Overall, the features aren't new, but they are new for Google. The Google Operating Systems blog found that other similar "searches" now make it possible to set an alarm or send a note to your phone as well. ...Read the whole story

  • Russian Hackers Read Obama's Email Time

    Russian hackers gained access to some of President Obama's declassified emails last year when they broke into White House computer networks, according to a new report in The New York Times. The story also revealed that hackers were able to get into the email archives of government officials who work in the White House and communicate with the President. The hackers did not get into the highly-classified emails and were unable to access the servers that store data from Obama's Blackberry. ...Read the whole story

  • PayPal Testing NFC PaymentsMobile Commerce Daily

    With PayPal’s mobile payments transactions volume increasing 40 percent year-over-year, the business is testing NFC payments prior to its imminent split from eBay, executives revealed this week during the ecommerce leader’s first quarter earnings call. Following PayPal’s acquisition of fellow commerce platform Paydiant in March, PayPal is planning to allow bank partners and merchants to integrate more mobile wallet functions into their own applications as part of its technology agnostic approach. Ultimately, PayPal aims to leverage a slew of mobile commerce opportunities in addition to NFC payments, such as QR codes, HCE and Bluetooth. ...Read the whole story

  • Skava Acquired for $120 MillionTechCrunch
Wrong Moment, Wrong Place: Is Apple Watch A Driving Hazard?

The newly released Apple Watch has prompted predictable but understandable worries about media distraction and consumer safety. But it also reminds us how wearable media turn users into curators who will control more precisely which data ...More