Tuesday, October 6, 2015
  • Beintoo Partners With Tapad For Cross-Device Audience Extension

    Beintoo, a mobile tech company, announced a partnership with Tapad, a cross-device targeting firm to extend their audience and offline attribution within their BeAudience and BeAttribution platforms. ...Read the whole story

  • Twitter Debuts Moments, Highlights Visually Compelling Images

    Repackaging its high-caliber content much like a news publication, Twitter just debuted Moments -- a service that surfaces timely stories in clearly defined blocks. Moments doesn't require users to curate their own feeds by following particular people or publications. Rather, users can browse content by story subject or general topics like "sports" and "entertainment." ...Read the whole story

  • Simpli.fi Steps Up Programmatic Path For Local Media Buys

    U.S. programmatic digital display ad spending will reach $15.43 billion in 2015 -- up 49.5% compared with 2014 -- and the majority of all spend this year will come from direct buys. It's one of the factors driving improvements at Simpli.fi. In fact, in the past 18 months, the company built up its platform threefold to take on 25,000 live concurrent campaigns. ...Read the whole story

  • Mobile Forecast To Dominate Programmatic Market

    Mobile will account for 70% of the programmatic display market by next year. Expenditure on mobile programmatic has also led to increased investment in rich media ad formats. ...Read the whole story

  • Holiday Campaigns Require Quick Mobile Search Response Times

    With more consumers reaching for their mobile devices this holiday season to search for goods and make purchases, marketers need to optimize pages for quick response times. Pages that rank higher in mobile phone searches tend to differ from those on desktop searches. The speed in which the pages load takes into account word count, page size, design elements like buttons, links and more. Across both phone and desktop search results, one of the most important ranking factors remains good quality, relevant content, according to the study. ...Read the whole story

  • YouNow Raises $15M To Challenge Rivals

    To better compete against Periscope and other mobile-focused live video-streaming social networks, YouNow has raised an additional $15 million from Venrock, Oren Zeev and Comcast Ventures. ...Read the whole story

  • Interbrand Sees Coca-Cola, IBM, GE Losing Ground

    In Interbrand's new ranking of the world's most valuable brands, it's not much of a surprise that Apple and Google held onto the No. 1 and No. 2 spot for the third year running. More intriguing, however, is the number of once-mighty brands that are losing their footing. ...Read the whole story

Around The Net

Connected Objects vs. Being Connected

There are some subtleties around the Internet of Things. One example is that connected objects and being connected are not the same thing. Connected objects on the network can collectively provide masses of data in real ...More