Friday, September 19, 2014
  • Hearst Starts Silicon Valley Development Unit, Acquires BranchOut Assets

    Hearst Corp. has announced the launch of a new digital development unit in Silicon Valley to build new apps and services across the publisher's diversified media properties. Leading the new group will be Rick Marini, formerly CEO of online professional networking startup BranchOut, which Hearst acquired assets from along with its technology team. ...Read the whole story

  • Google To Fund Content For Some Top YouTube Creators

    Attempting to convince YouTube Talent not to jump to Facebook or other competing Web sites, Google said it has furthered its investments to help talent shine. The site expanded support to full-scale marketing and advertising campaigns, helping turn successful creators with large fan bases like Bethany Mota and Epic Rap Battles of History into household names. ...Read the whole story

  • OPA Calls 'Online' Irrelevant, Becomes DCN: Focus Now On Digital 'Content'

    In a move that is symbolic of the fundamental shifts taking place among big digital publishers, the Online Publishers Association has changed its name to Digital Content Next. The trade association, formerly known as the OPA, says it is making the move because there are broader issues confronting how its members distribute content and monetize it from marketers and consumers, but the simpler truth may be that the words "online" and "publishing" may have become passe, and less than relevant in an era of media ubiquity. ...Read the whole story

  • Dentsu Aegis' Morris Says Mobile Having 'Fundamental' Impact

    A fundamental change has taken place in the last 12 months as audiences rapidly migrate from the desktop Web to mobile devices to consume media, with ad dollars flowing to the companies fastest to adapt to the changing digital landscape. Geolocation -- a capability that sets mobile apart from other media types -- could prove crucial in luring more ad dollars, given the proximity to point of sale. ...Read the whole story

  • Nexage Sees Mobile Programmatic Spend Increase 227% YoY

    Mobile ad exchange Nexage on Thursday announced that programatic spend through its exchange is up 227% year-over-year. Private exchange use via Nexage is up 718% thus far in 2014, per a release. ...Read the whole story

  • Digital Video Views On Rise

    Digital TV-video viewing continues to climb -- but it's still way behind traditional TV consumption. U.S. broadband households spend on average 1.3 hours per week watching video on a tablet and 1.6 hours per week watching video on a smartphone, per Parks Associates. ...Read the whole story

  • Forecast Finds Ad Spend On Facebook Exceeds Time Spent

    A new forecast suggests that ad spending on Facebook is outpacing the share of attention it commands daily in digital media. U.S. adults will spend an average of 21 minutes a day on Facebook this year, accounting for a third of time spent on social networks, 6% on digital devices, and 2.8% on all media. Users' attention on Facebook, however, is likely to be closely focused on content, where native ads in the news feed aren't as easily ignored. ...Read the whole story

Around The Net

Beaconing on Tap for Retailers to Reach Holiday Shoppers

The early holiday shopping forecasts are starting to come out and beacons are making the list. Since just about every shopper has a smartphone, retailers are looking for new ways to bring the digital and physical ...More