Tuesday, May 26, 2015
  • The Ace Up Its Sleeve: AOL Used Programmatic Tech As Key Bargaining Chip With Verizon

    There are many facets to, and implications of, Verizon's recent $4.4 billion acquisition of AOL, but a new "Schedule 14D-9" statement filed to the U.S. SEC sheds some light on what really went down as the two companies negotiated a deal. Much of the other coverage of the recently released statement highlights the fact that AOL had three other suitors for a possible acquisition. But also woven in the statement is the nugget that AOL used its Platforms unit, headlined by its programmatic ad technology, as a major bargaining chip. ...Read the whole story

  • Ubimo Raises $7.5M For Self-Serve Programmatic Platform

    Ubimo, a mobile ad tech firm headquartered in Tel Aviv, Israel, on Tuesday announced it has closed a $7.5 million Series B round of funding. The round was led by Pitango Venture Capital, a large Israel-based venture capital firm. OurCrowd and Yahoo Japan Capital also participated in the round. It serves as Yahoo Japan's first investment in an Israeli startup. ...Read the whole story

  • Users Score Meerkat, Periscope Highly For Social Events

    At least for the moment, a majority of consumers say they prefer live-streaming apps like Periscope and Meerkat for sharing time with friends and family rather than streaming entertainment, news, and live events. Just over half of U.S. adults (55%) think marketers and brands should remain quiet on the new platforms. ...Read the whole story

  • Verve Mobile; Nada Stirratt

    Verve Mobile hired Nada Stirratt as chief executive officer, succeeding Tom MacIsaac. ...Read the whole story

  • Bing Builds Massive App-Linking Index

    Bing is building a massive Index of apps and actions for Windows 10, Android and iOS. Microsoft recently laid out the framework, urging app developers to help lay the technical groundwork for the initiative. ...Read the whole story

  • AFAR Media Teams With Switzerland Tourism For Travel Platform

    Travel media company AFAR Media is launching AFAR Journeys, a new digital marketing platform that enables advertisers to develop sponsored content that provides customized itineraries and then enables visitors to book these trips through AFAR's Travel Advisory Council (TAC), an exclusive board of travel advisors and other travel experts. ...Read the whole story

  • Israeli Startup Develops Foolproof Ad Addressability, Uses Your Actual Address

    A potentially disruptive new technology developed by an Israeli start-up takes the concept of addressability to a new extreme: It detects your actual address and uses it to scrape and gather all the data associated with where you live. The application is so powerful, say its developers, that it can know when you're at home or away in order to serve ads relevant to your physical proximity. ...Read the whole story

Around The Net

Get This Crap Off My Phone: We Are Screwing Up The Mobile Experience

As I feared, many of the bad practices of desktop media are migrating to mobile. Will publishers please take greater responsibility for the quality of the user experience before we turn apps and sites into NASCAR ...More