• Telematics Ecosystem Booming, But Caution Advised

    Henry Bzeih, Kia Motors America's chief tech strategist, tells "Marketing Daily" that, while the smartphone and app technology exists for marketers to make offers based on driver location, loyalty data and preferences -- the big challenge is distraction. ...Read the whole story

  • Sony Touts Ultra High-Definition TVs

    "[Director Garth Davis] had a personal experience with the Sony 4K Ultra HD TV at the Sundance Film Festival, and a creative vision to bring the color and detail that 4K brings to life," a Sony rep tells Marketing Daily. "He truly was inspired by the mastery and innovation of the Sony 4K Ultra HD TV." ...Read the whole story

  • More Consumers Turn To Mobile To Research, Book Travel

    The majority of consumers used a mobile device to book travel in the last 90 days, per a new study. What's more, 44% said they are willing to spend more than $500 when purchasing travel via mobile. ...Read the whole story

  • Google+ Needs Android To Climb Out Of Experimental Phase

    Marketers continue to view Google+ as a fledgling network requiring experimentation, although the company released a revamped social application for Android that integrates with Google Play, along with features improving support for photos, location, and streams. ...Read the whole story

  • AOL, Support.Com Settle Scareware Lawsuit For $8.5 Million

    Web company AOL and software vendor Support.com will pay $8.5 million to settle a lawsuit brought by consumers who say they were duped into purchasing software that promised to repair problems with their computers. ...Read the whole story

  • Voltari Gears Up For Performance-Based Models, Releases SecondClick Tech

    While real-time in mobile hasn't seen the explosive growth online has, the technology is catching up. After officially announcing their mobile RTB platform last week, Voltari, a predictive analytics solutions provider for mobile, today launched SecondClick, which allows brands to target consumers beyond their initial click in real-time. David Castillo, chief technology officer at Voltari, told RTM Daily that because the mobile advertising industry is moving towards performance-based models, Voltari wants to be prepared. Part of that preparation was releasing SecondClick. ...Read the whole story

  • Yahoo To Ramp 'Native' Ads On Tumblr

    With its $1.1 billion acquisition of Tumblr, Yahoo on Monday made clear that it plans to allow the blogging service to continue to operate as a separate business and brand. That includes no Yahoo branding on Tumblr. At the same time, the Web portal will look for ways to integrate advertising, search and content management on the back-end to bolster growth across both companies. ...Read the whole story

  • Health/Wellness Shop Diversifies Into Happiness, Launches Platform To Fuel It

    The CementBloc, a spunky New York-based agency specializing in health and wellness marketing, is diversifying into happiness. The spinoff, which will be unveiled Wednesday evening during the agency's Internet Week event in New York's Union Square, will launch a new platform for people to track, manage and boost what makes them happy. ...Read the whole story

AT&T Loosens Video Chat Restrictions

Changing course, AT&T has decided to allow all users -- including those with unlimited data plans -- to use the FaceTime video chat app on its cellular network. ...More

  • Mobile Pay at Checkout around that Other Corner

    When it comes to mobile payments being used at checkout in stores, there's still a long road ahead. A new study shows that while many (28%) retailers plan to adopt some form of mobile POS (point of sale) by the end of this year, an even larger number (33%) say they have no plans to do so at all within the next three years. ...More

  • The Snap Trap Of Loyalty

    Examine what your customers are actually using your loyalty program for: discounts, advantages, upgrades, exclusives, and privilege, right? So, are these truly advantages they wouldn't normally get? Are they in line with what your competitor offers? Better yet, how often are those rewards being cashed in? Are they really disadvantaged by advantage? ...More

  • Crafting Moments: Mobile As A Reflex, Not A Medium

    For most of us the real everyday mobile media is when we see something astonishing that we want to record or share. That is the passion that marketers really want to understand, inspire, facilitate and align with. ...More

  • Effective Digital Ads: A Fragment Of Your Imagination?

    As people spend more time consuming digital content, their time increasingly shifts, and becomes more diffused and the ability to reach a target audience on any one channel is diminished. The next challenge for advertisers is to understand the impact of their digital campaigns. ...More

  • GrubHub And Seamless Cook Up A Merger

    Take one from Column A (Seamless) and one from Column B - (GrubHub) and you got a heaping plateful of restaurant home-and- office delivery options once a merger announced yesterday clears regulatory approval and takes effect. ...More

  • Yahoo Abandons Its Conservative Style, Appealing To A Younger Audience

    Search marketers can expect changes at Yahoo that influence the look and placement of paid-search ads and content in query listings, as part of several changes that should further improve conversions, profits and site traffic. If CEO Marissa Mayer has it her way, purple will become the hottest color as the company, along with Tumblr, makes "the Internet the ultimate creative canvas." ...More