Thursday, October 30, 2014
  • Word-of-Mouth Key For App Discovery

    People are more willing to pay for some types of apps than others, a new Nielsen report suggests. That includes games and apps for reading (books and magazines), listening to music, and watching video. The findings are based on the research firm's Mobile App Playbook, which surveyed 3,743 people ages 13 and older who downloaded an app in the last 30 days. ...Read the whole story

  • Honda Haunts Twitter, Gives Out Halloween Candy

    The auto brand is looking for spooky selfies this Halloween and giving out candy, too. And you know there has to be a car in there somewhere. This one hands out the treats. ...Read the whole story

  • Optimism Index Climbs To Highest Level Yet: All Media Except Print And Portals On The Rise

    In another encouraging sign for the advertising economy, the optimism of ad executives -- both marketers and agency counterparts -- is at its highest level since an industry researcher began tracking it seven years ago. The data, which comes from the Perception Group's Advertiser Optimism Index, is based on the self-reported perceptions that ad execs have for increasing or decreasing their ad budgets in the next 12 months. ...Read the whole story

  • Fantasy App Makes Subdued, Bewigged Nash An MVP

    For its DailyMVP fantasy sports app, TopLine Game Labs has enlisted two-time NBA MVP Steve Nash and two-time NFL and Super Bowl MVP Tom Brady to appear in a new marketing campaign that encourages consumers to "Have an MVP day." ...Read the whole story

  • 'Guardian' Unveils New Web Design, Ad Format

    Guardian News & Media, publisher of 'The Guardian,' unveiled a redesign for the newspaper's Web site this week, including a new high-profile advertising placement that allows advertisers to dominate the Web page without interrupting visitors' consumption of the news. ...Read the whole story

  • ComScore: Why Online Spending Forecasts Are So Misleading

    It's the time of year when "Marketing Daily" is hip-deep in holiday spending forecasts. And while some of these closely-followed forecasts predict that people will spend as much as 40 to 50% of their holiday gift budget online. ...Read the whole story

  • The Boxtrolls Launches Movie Tie-In App, 'Slide 'n' Sneak'

    Random iPhone App of the week: The Boxtrolls launched its official mobile game, "The Boxtrolls: Slide 'n' Sneak," to coincide with the movie's theatrical release. The side-scrolling adventure game brings players to the underground-cavern-dwelling community of the Boxtrolls. Players must traverse the world of Cheesebridge to rescue captured Boxtrolls from the Red Hats' factory. A player can take up to three Boxtrolls on missions to collect gears and cogs in more than 30 levels inspired by the movie. Gamers receive a light bulb reward for completing a level successfully, or earn three for a perfect run. Download the free app ... ...Read the whole story

Around The Net

The Mobile CPM Train Wreck

Before the start of the 2011 Academy Awards show hosted by James Franco and Anne Hatheway, Franco was tweeting live video clips of himself from backstage. Right before the show was set to begin, Franco turned ...More