UK-based Juniper Research offers the latest bullish forecast on mobile advertising, predicting spending worldwide will grow to $5.7 billion by 2014 (from $1 billion in 2008). The telecom research firm … Read the whole story
"We are working with a number of our customer partners to deliver digital coupons, to ensure that Unilever delivers coupons where consumers are looking … Read the whole story
f I had some way to automate my text messages to my daughter, I could create a macro that sent my initial message and … Read the whole story
Nielsen Co. has invested more than $1 billion in research and development related to a so-called "three screen" - TV, computer and mobile - … Read the whole story
Regular mobile phones are taking on more and more of the advanced features of smartphones as they strive to compete with growing popularity of … Read the whole story
A new study of coupon usage by Scarborough Research found that while print coupons still dominate, virtual coupons in the form of text messages … Read the whole story
Aiming to air out every imaginable grievance and gripe, cross-platform media producer Rooftop Comedy has launched an interactive TV show on digital cable channel … Read the whole story