Mobile Marketing Daily
Thursday, August 27, 2009
  • FCC Launches Full-Scale Probe Of Wireless Industry

    After months of controversy surrounding wireless companies, the Federal Communications Commission voted unanimously on Thursday to launch a wide-ranging probe of the wireless industry. ... Read the whole story

  • Publicis' Goerlich, Vinson Land At Rentrak: Will Develop New Video Ad Research

    Bruce Goerlich, a long-time Madison Avenue media research guru who most recently was the top researcher within Publicis' ZenithOptimedia Group, has landed as Chief ... Read the whole story

  • Fall Mobile Resolutions

    "You need a vacation, Dad," says my daughter. "Knock it off or I will write about you in the next column," I reply. "Fine," ... Read the whole story

  • Mobile Phone Accessories Have Multiple Appeals

    "It is not necessarily true that younger consumers spend more on accessories, although they have more physical accessories. Older consumers may opt for top-of-the-line ... Read the whole story

  • Captain Morgan Adds Voicemail Pranks To Effort

    Diageo Rums Director of Marketing Tom Herbst describes the voicemail tool as "another outlet to interact with friends in the playful and fun-loving fashion ... Read the whole story