Advanced Search

• Rohan: Social Media A Central Park Of The Mind by Laurie Sullivan

  The advertising market, stabilizing after being over-leveraged, is showing preliminary signs of life, Jordan Rohan told Global OMMA New York attendees during his opening remarks on Tuesday. The founder and managing partner at Clearmeadow Partners, a digital media advisory firm that helps companies raise money, says the request for proposal activity for clients working with major agencies has picked up, but the industry won't know until January if the pick up is seasonal, cyclical, or secular. ...Read the whole story

• Forecast: Internet Ad Spend To Hit 15%, Mobile 19% In '10 by Wayne Friedman

  Although some digital platforms continue to lose ground, overall Internet advertising will grow by double-digit increases next year, according to a new study by Group M. ...Read the whole story

• ABC Survey: Newspapers Have Big Plans For Mobile by Erik Sass

  A new survey from the Audit Bureau of Circulations found great interest in mobile strategies for content distribution and advertising among print publishers, which also expect print distribution to diminish over the next decade. ...Read the whole story

• Adobe Debuts App Distribution Service by Mark Walsh

  Adobe Systems is rolling out a new set of services allowing advertisers and publishers to distribute Flash-based applications across social networks, mobile devices and the desktop more easily. ...Read the whole story

• Phonevalley, Microsoft Strike Mobile Alliance by Mark Walsh

  Phonevalley, the mobile marketing arm of Publicis Groupe, announced an agreement Tuesday to create customized mobile ad programs on behalf of Microsoft that will run across properties including the Microsoft Media Network, Bing and MSN. The partnership calls for Phonevalley and Microsoft to develop packaged mobile ad offering across six categories: luxury, retail, entertainment, automotive, travel and financial services. ...Read the whole story

Cold-Calling The Brands by Steve Smith

There are some encounters with consumer brands that leave me wondering how disconnected corporate culture is with everyday Americans. Exactly how hard do some of these companies think we as consumers should work in order to satisfy their marketing goals? Who is working for whom? ...More

• When Mobile Apps Go Social by David Berkowitz

  Not all mobile applications are social, but those with social elements will keep pushing social media's boundaries forward. ...More

• Coke Promo: Scan Soda Can, Get Mobile Content by Amy Corr

  We've seen bar codes placed in print ads that drive viewers to a microsite housing additional brand information. Coca-Cola launched an ad campaign in Singapore offering free downloadable content to consumers who scan its cans. ...More