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• Starbucks Debuts iPhone Apps, Tests Mobile Payment by Mark Walsh

  With several unofficial Starbucks-finder apps already populating the App Store, the coffee giant itself has finally hit the iPhone with a pair of apps-one of which will eventually let customers use the Apple device to pay for purchases. ...Read the whole story

• food Altoids, Fox Partner On Online And Mobile Series by Karlene Lukovitz

  Making the series available to fans "on the go" via mobile phone (depending on their specific device and wireless capabilities), as well as on their computers, "furthers the evolution" of branded entertainment series, Michael Wallen, VP and creative director for Fox Mobile Studios, tells Marketing Daily. ...Read the whole story

• JCPenney Tests Scannable Mobile Coupons by Mark Walsh

  JCPenney has begun testing a new system at Houston area stores that lets customers scan mobile coupons directly from their phones at checkout. The program, launched Thursday at 16 JCPenney locations, is enabled through new imaging scanners installed at registers that can read the "2D" barcode coupons and save sales clerks from having to manually enter promotional codes for coupons. ...Read the whole story

• telecom Survey: Mobile Carriers Drop The Retail Ball by Aaron Baar

  "The service providers are doing a great job in promoting the value of smartphones and tapping into that interest and need by consumers," says Amdocs' Scott Kolman. "But are they maximizing the revenue out of that transaction to make sure customers are getting the best plan?" ...Read the whole story

• What Keeps Brands From Mobile Coupons? by Laurie Sullivan

  Antiquated point-of-sale (POS) hardware and software, integration issues into backend IT infrastructures, and lack of buy-in from CIOs who approve budgets continue to keep some brands from offering mobile coupons, agreed a expert panelist this week at OMMA Global New York. ...Read the whole story

Who's Clicking Where, From What? by Steve Smith

Mobilistas with semi-long memories will recall the first wave of Apple iPhone ads that featured the landing page of NYTimes.com. The "Full Web Browser" seemed to be a key selling point for the device. Now you can browse the "real Web," said the iPhone apostles. It seems revealing that we don't see that feature touted much anymore in the iPhone ads. My hunch is that Apple soon recognized what many people already knew: browsing the full Web on a handheld device is not optimal. ...More

• Microsoft Links Behavioral Targeting Across Web, Mobile, Xbox by Laurie Sullivan

  I have mixed thoughts about being targeted ads on my mobile phone. While I'm the first to admit my love for technology, and that my AT&T BlackBerry goes wherever I do, I'm a little sensitive to ad targeting, especially when Neiman Marcus serves up an ad to me somewhere across the Web after I've abandoned the shopping cart on their site. (As far as I can tell, they seem to be the only retail store following me.) So, how would you feel if an ad for a store you frequented online was served up on your mobile phone browser? ...More

• Mobile Internet Engagement and Ad Clickthroughs Out of Sync by Jack Loechner

  According to the results of research exploring mobile Internet engagement levels among smartphone owners, as compared to owners of other devices, InsightExpress found that 68% of smartphone users reported feeling positively engaged (enjoyment in activity) while using the mobile Internet, second only to the 70% of users who were positively engaged while on a computer. Alternately, only 47% of feature phone users reported positive mobile site engagement. ...More