New research suggests demand for environmentally-friendly devices will power sales of "green" phones in the coming years. A recent study by ABI Research found that nearly half of U.S. consumers … Read the whole story
Noting that people have an emotional relationship with their phones, the campaign uses the word "you" to emphasize the company's brand promise. A newly … Read the whole story
"You're going to L.A.?" I can hear my daughter cooking up the phony indignation. "Without me? Where was the memo on this?" Actually, it … Read the whole story
According to a new survey commissioned by 1020 Placecast and conducted by Harris Interactive, American consumers are receptive to opt-in mobile marketing messages from … Read the whole story
Marketers seeking to sprint out of the recession need to become multichannel-friendly and completely consumer-focused, and get over themselves. The need to construct data-rich … Read the whole story
Seeking to better compete with high-profile brands like Nokia and Apple, Taiwan-based handset maker HTC Monday unveiled its first global ad campaign. The cross-media … Read the whole story
The National Basketball Association and NBA Digital on Wednesday launched a subscription service, which will offer fans access to a full season of live … Read the whole story
Google's latest move to become a bigger player in the communications space also no longer requires people to pick a phone number to use … Read the whole story
Verizon Communications had a nearly 30% drop in third-quarter earnings as AT&T and the iPhone ate into the telecom giant's wireless growth. Verizon Wireless … Read the whole story