With the formal unveiling of the Motorola Droid Wednesday, buzz mounted online that Verizon Wireless may have finally found an answer to the iPhone. The sleek smartphone boasts a large … Read the whole story
"You're going to L.A.?" I can hear my daughter cooking up the phony indignation. "Without me? Where was the memo on this?" Actually, it … Read the whole story
According to a new survey commissioned by 1020 Placecast and conducted by Harris Interactive, American consumers are receptive to opt-in mobile marketing messages from … Read the whole story
Verizon Wireless Wednesday announced that its forthcoming Droid smartphone from Motorola will hit store shelves Nov. 6 and sell for $200, with a two-year … Read the whole story
Marketers seeking to sprint out of the recession need to become multichannel-friendly and completely consumer-focused, and get over themselves. The need to construct data-rich … Read the whole story
Sprint has broadened a mobile marketing coupon campaign that delivers subscribers discounts on drinks and snacks at more than 500 movie theaters nationwide. Supported … Read the whole story
Big content producers are going mobile with smartphone apps, and BBC World Service is the latest to join the club through a deal with … Read the whole story
The National Basketball Association and NBA Digital on Wednesday launched a subscription service, which will offer fans access to a full season of live … Read the whole story
Google's latest move to become a bigger player in the communications space also no longer requires people to pick a phone number to use … Read the whole story
The iPhone delivered click-through rates on ads 35% better than the average compared to gaming devices and rival smartphones like the BlackBerry and Android-powered … Read the whole story