Tuesday, February 23, 2010
  • Millennial Buys Mobile Analytics Firm TapMetrics

    Mobile ad network Millennial Media has acquired San Francisco-based mobile analytics firm TapMetrics to bolster its application-tracking capability, the companies announced Tuesday. Financial terms of the deal were not disclosed. ...Read the whole story

  • Moderati Becomes Skyrockit, Mobile Roadie Goes Android

    Reflecting its shift over the last year from mobile content aggregator to mobile entertainment agency, Moderati has rebranded as skyrockit. Best known for creating Zippo's hugely popular Virtual Lighter app for the iPhone, skyrockit will offer a range of mobile services from strategy planning to creative to marketing and research. ...Read the whole story

  • Judge Dismisses Defamation Lawsuit Brought Against Boing Boing By Co. Targeting Ads Based On Phone Numbers

    In a victory for Web publisher Boing Boing, a judge in California has dismissed a defamation lawsuit brought by Magic Jack, a company that offers a USB dongle for Voice over Internet Protocol service. Marin County Superior Court Judge Verna Adams ruled that Magic Jack's complaint -- about a Boing Boing item that accused Magic Jack of being a "snoop" because it planned to serve ads based on phone numbers users called -- was barred by California's broad anti-SLAPP (strategic lawsuits against public participation) statute. That law provides for a quick dismissal of lawsuits that are aimed at squelching debate ... ...Read the whole story

    Trying To Shop With Google

    I'm not sure that Google does itself any favors by releasing some of its "lab" tests into the wild before they have been shaken out. Yesterday the Google Shopper app came onto the Android platform, and ...More

    • Mobile Phones Organize Lives

      According to a new survey recently announced by Ruder Finn, Americans are spending an average of 2.7 hours on the mobile Internet, connecting socially, managing their personal finances, and even as a means for advocacy. 91% ...More

    • Marketers Sit On Facebook's Mobile Sidelines

      There have been so many big numbers tossed out about Facebook lately, you'd think the site was in the lottery business. But the number that stands out the most to me is this one: 100 million. ...More