With Google's across-the-board thrust into mobile of late, one piece that seemed to be missing was social networking. That started to change last month with its rollout of the mobile … Read the whole story
In some sense publishers are in the same boat as marketers when it comes to mobile media. Their position may be worse, in fact. … Read the whole story
The mobile panel at OMMA Global including a warning against lovin' and leavin' your target consumers, especially with mobile advertising campaigns that involve a … Read the whole story
My favorite app described at OMMA Global so far: Sit'n'Squat, a mobile app that helps you locate public bathrooms. Currently sponsored by Charmin', the app … Read the whole story
It was offered in good humor, and it got a laugh, but if there's any truth in it, one survey finding thrown out during … Read the whole story