With Foursquare the breakout star of last year's SXSW festival, a host of social location startups were scrambling to be the darling emerging from the 2010 edition of the music … Read the whole story
Recently, Vodafone wanted to promote its latest phone, the Vodafone 360 Samsung H1, especially the product's social networking navigation. Vodafone felt that consumers would … Read the whole story
There is a familiar term in venture capital circles, "pre-revenue," which designates potential ventures where revenue streams do not yet exist or value is … Read the whole story
In some sense publishers are in the same boat as marketers when it comes to mobile media. Their position may be worse, in fact. … Read the whole story
Popular media multitasking is becoming more fashionable. From its Three Screen Report, The Nielsen Company says Americans have increased their usage of the Internet … Read the whole story
With the paid-content model coming back, Verizon Wireless has struck a deal with Danal Inc. to allow customers to buy digital goods online and … Read the whole story
The mobile panel at OMMA Global including a warning against lovin' and leavin' your target consumers, especially with mobile advertising campaigns that involve a … Read the whole story
My favorite app described at OMMA Global so far: Sit'n'Squat, a mobile app that helps you locate public bathrooms. Currently sponsored by Charmin', the app … Read the whole story
It was offered in good humor, and it got a laugh, but if there's any truth in it, one survey finding thrown out during … Read the whole story