Apple's Early Outlook For IAd Not So Bold by Mark Walsh

At least initially, Apple doesn't appear to have grand ambitions for iAd taking over mobile advertising. During the company's conference call Tuesday, when asked how the financial community should view iAd -- as potential profit center or a break-even business like iTunes and the App Store -- Apple CFO Peter Oppenheimer voiced modest expectations for 2010. ...Read the whole story

  • Mobile Users Respond To Location-Based Ads, Coupon Biz To Hit $57 Billion in 2014 by Erik Sass

    A new survey of U.S. adults found about one-quarter have used location-based mobile services. Mobile users are more likely to respond to mobile advertising delivered with location-based targeting than regular ads. Mobile coupons are expected to grow to a $57 billion business in 2014. ...Read the whole story

  • JumpTap Offers Interest-Based Mobile Ads by Mark Walsh

    Following in the steps of companies like Google and BlueKai on the desktop Web, mobile ad network JumpTap will allow people to choose the types of ads they want to see on their handsets. By the end of June, the company will launch a site where users can select interest-based categories for mobile ads they are served by JumpTap. ...Read the whole story

  • NBC Olympics: Mobile Offers Ad Synchronicity, Can Align With TV by David Goetzl

    NBC conducted research on its multiplatform coverage of the Vancouver Olympics and found that nearly half the people using its mobile offerings did so while watching coverage on TV. Going forward, that might help the network pitch advertisers on programs where TV and mobile messaging are more closely matched. ...Read the whole story

  • iPad Apps To Earn $136 Mil First Year Out by Erik Sass

    The huge number of iPads sold in the first week of availability -- about 500,000 units -- foreshadows a similar feeding frenzy for iPad apps over the coming weeks and months. ...Read the whole story

  • Pew: More Than Half Of Teens Texting Daily by Mark Walsh

    The love affair between teens and texting only grows deeper, according to the latest Pew Research Center report looking at the phenomenon. More than half (54%) of American teens were text-messaging daily in September 2009, up from 38% 18 months earlier. Overall, 72% of teens are now text-messagers. ...Read the whole story

Mobile Social Activity On the Rise by Erik Sass

This week brought another study showing the steady increase in consumers using mobile devices to access social networks. This one comes from Ground Truth, a mobile media measurement firm, which found that social network activity accounts for 60% of the time spent on the mobile Internet. That's more than four times the amount devoted to the next most-popular activity -- Web portals -- which accounts for just 13.7% of total mobile Internet use. It's also way ahead of mobile messaging, which claimed just 7.4% of total time spent, and mobile downloads, which accounted for just 1.3%. ...More

  • Vanity Vs. Sanity: Putting Apps In Context by Steve Smith

    The app economy is booming to the tune of 7 billion downloads in 2009, according to Chetan Sharma Consulting. But we still need to put the app in context of the larger marketing and media distribution plan. One agency executive distinguished between brands demanding their iPhone app and executing a sensible mobile Web presence. It is "vanity vs. sanity," he told me. Apps are often built to placate brand executives, but the mobile Web is where many of them will really get the most users. ...More