News that Apple is seeking commitments of at least $1 million for ad campaigns on the iPhone and iPod touch through its new iAd platform had the mobile ad community … Read the whole story
Too much repurposed creative is being squeezed onto mobile Web pages, with ridiculous results. Few taglines even seem to acknowledge that you are seeing … Read the whole story
Analysts have released a handful of reports this week providing insight into Google's position across a variety of markets, from mobile to search to … Read the whole story
Themed "Return the love," the national effort includes partnerships with Grammy Award-winning recording artist Wyclef Jean, and "Queen of Latin Pop" Paulina Rubio. With … Read the whole story
Facebook Fans are important, but Mich Mathews, chief marketing officer at Microsoft, told attendees at the exclusive 40-exec invitation-only PTTOW event in Dana Point, … Read the whole story