• Oscar Mayer Auctions Wienermobile Adventure

    Now through June 4, the Kraft Foods brand is giving everyone the opportunity to bid on eBay for a "Ride Shotbun in the Wienermobile" package. The package includes use of the vehicle for a day, a catered Oscar Mayer cookout for 50 (complete with a grill, cooler and other accoutrements) and a year's supply of the hot dogs. ...Read the whole story

  • Deloitte: More To Travel Over Holiday Weekend

    People are using mobile devices to plan travel. Ten percent of respondents said they used a hotel application on a Web-enabled smartphone. Respondents who have used a hotel application have used it to: book a room, access their loyalty program account, view/modify/cancel an existing hotel room reservation, pay a hotel bill, check in and check out. ...Read the whole story

  • Survey: iPad Grabs 30% of Netbook Buyers

    Since Apple announced the iPad in January there's been widespread speculation about what impact it would have on the netbook market. A Morgan Stanley report released earlier this month suggested the Apple tablet has indeed cannibalized netbook sales, plummeting in January, and again in April, when the iPad was launched. ...Read the whole story

  • Google-Backed SCVNGR Takes On Foursquare

    SCVNGR wants to build a game layer on top of the world. The company's Chief Executive Officer Seth Priebatsch -- who founded the concept 18 months ago while a freshman at Princeton -- recently got one step closer after securing deals with Tesla, the Patriots, the Celtics, Warner Bros., and The New York Times. ...Read the whole story

App Ads Precipitate Sales

A recent study from mobile audience media company JiWire revealed that, of the roughly 1,000 smartphone users surveyed, 52% claim they have acted on an advertisement in an app and 18% have made a purchase directly from an ad in an app in the last month. Their new report "examines device use, consumer adoption of Wi-Fi and consumer preferences for mobile content and advertising delivery." ...More

  • Bartz: Yahoo Is In The 'Frickin' Search Business

    The topic didn't turn toward search until about 20 minutes into the presentation, but when it did Yahoo Chief Executive Officer Carol Bartz wanted to make it perfectly clear "we are in the search business," though the company has licensed Microsoft's indexes and algorithms to run the backend of search. The two claim ownership to a combined 30% of the marketplace. ...More

  • Is Print Ready For IPad?

    A story in yesterday's Financial Times suggests that European print publishers are not ready to rush onto the iPad as the Apple device launches in Europe this month. Digital Media Correspondent Tim Bradshaw says that early responses to U.S. newspapers and magazine on the iPad have been mixed. One analyst says the magazine apps in particular are dreadful. Others argue that the iPhone demonstrated there was no great first-mover advantage to being on the device out of the gate, so many content providers are happy to wait and see. ...More

  • All Mobile Is Social

    Is all mobile social? More specifically, is all mobile media inherently shareable through digital social channels, and should that be the case? ...More