Pre-Sales Show IPhone Hasn't Lost Its Groove by Mark Walsh

If there was any question of whether the iPhone had lost its hold on the imagination of affluent consumers, it appears to have been answered by the flood of pre-orders for the latest version of Apple's signature device. ...Read the whole story

  • automotive Chrysler, Mopar Take Customer Relations Mobile by Karl Greenberg

    "We are taking owner information and customer care to a new level," said Pietro Gorlier, president and CEO of Mopar, in a webcast. He said the program is an industry first. "We are creating a channel of communication with customers about brands, vehicles and customer care." ...Read the whole story

  • Are Publishers Embracing The Post-iPad Age? by Gavin O'Malley

    Are consumers actually engaging more with content on devices like smartphones and tablets? Publishers in attendance for OMMA Publish in NYC on Wednesday wanted to know. Heck yeah, said Cameron Clayton, VP of Mobile for The Weather Channel. "The ad story is huge; the paid version is huge," said Clayton. The iPad experience is different, he said. "It's about weekends," when the publisher witnesses a 300-to-400% spike versus the weekdays. ...Read the whole story

  • Media CFOs Eye Promise of Digital, Mobile by Mark Walsh

    Almost three-quarters of chief financial officers at major entertainment and media companies say digital and mobile represent the industry's biggest growth opportunities. CFOs say they are finally seeing measurable growth in digital revenue even as declining sales from traditional media and the economic downturn combine to leave overall industry revenue stagnant, according to a new Ernst & Young report. ...Read the whole story

Mobile: What the Web Should Have Been? by Steve Smith

Remember when we used to talk about how mobile media was all about "drive-by" content and "snackable" experiences? We don't hear that so much anymore -- perhaps because the media themselves are surprised by the unusual amount of time that people spend on their cell phones consuming content. ...More

  • E-Reader Owners Like Social Media by Erik Sass

    This probably comes as a surprise to no one, but it's worth noting just the same: people who own e-readers are much more likely to participate in social networks, according to the latest Survey of the American consumer from GfK MRI. While the data don't cover social media usage via e-readers, they provide more evidence of the continuing convergence of mobile and social media -- which has already been suggested by a number of previous studies. ...More