Thursday, June 17, 2010
  • Chrysler, Mopar Take Customer Relations Mobile

    "We are taking owner information and customer care to a new level," said Pietro Gorlier, president and CEO of Mopar, in a webcast. He said the program is an industry first. "We are creating a channel of communication with customers about brands, vehicles and customer care." ...Read the whole story

  • Are Publishers Embracing The Post-iPad Age?

    Are consumers actually engaging more with content on devices like smartphones and tablets? Publishers in attendance for OMMA Publish in NYC on Wednesday wanted to know. Heck yeah, said Cameron Clayton, VP of Mobile for The Weather Channel. "The ad story is huge; the paid version is huge," said Clayton. The iPad experience is different, he said. "It's about weekends," when the publisher witnesses a 300-to-400% spike versus the weekdays. ...Read the whole story

  • Media CFOs Eye Promise of Digital, Mobile

    Almost three-quarters of chief financial officers at major entertainment and media companies say digital and mobile represent the industry's biggest growth opportunities. CFOs say they are finally seeing measurable growth in digital revenue even as declining sales from traditional media and the economic downturn combine to leave overall industry revenue stagnant, according to a new Ernst & Young report. ...Read the whole story

    Mobile: What the Web Should Have Been?

    Remember when we used to talk about how mobile media was all about "drive-by" content and "snackable" experiences? We don't hear that so much anymore -- perhaps because the media themselves are surprised by the unusual ...More

    • E-Reader Owners Like Social Media

      This probably comes as a surprise to no one, but it's worth noting just the same: people who own e-readers are much more likely to participate in social networks, according to the latest Survey of the ...More