In case you couldn't make it to the Interactive Advertising Bureau's Mobile Marketing Conference in New York this week, Citi analyst Mark Mahaney has issued a research note highlighting some … Read the whole story
A lot of the branded apps I play with don't actually make much of a case for the brand or communicate much about the … Read the whole story
Even the use of more "traditional" advertising is up via mobile devices. According to ABI, 28% of 2010 consumers viewed a commercial while watching … Read the whole story
Apple's latest earnings report showed the iPhone continues to power the company's growth, with profit up 78% from a year ago and revenue up … Read the whole story
Expanding its network to some 10 million stay-at-home moms, video ad platform provider AdGenesis Digital on Wednesday said it was joining forces with ad-incentive … Read the whole story