Tuesday, August 24, 2010
  • Tremor Media Announces HTML5 Support

    Tremor will launch HTML5-compatible formats initially for the iPad before expanding the service to other devices including the iPhone and Android-based mobile phones by year's end. "With the introduction of the Apple iPad, publishers have a new mobile platform in which to reach a highly engaged audience," said Charles Parra, vice president of product management for Tremor. ...Read the whole story

  • Kraft 'Huddles' To Fight Hunger, Enlists Celebs

    Marketing includes consumer incentives, cinema, newspaper and magazine ads, and public relations, as well as social and mobile activities. In addition, Kraft Foods is working with over 40 food retailers nationwide to implement unique in-store displays and programming. ...Read the whole story

  • AT&T Starts Social Games-Based Rewards Program

    The initiative kicks off at more than 50 AT&T outlets across the Midwest that will promote SCVNGR in connection with the launch of the new Samsung Captivate phone. Through the SCVNGR app, available for the iPhone and Android-based Droid, users will be eligible for three types of rewards. ...Read the whole story

  • Clear Channel Airports Bows FLYsmart App

    Clear Channel Airports, which specializes in place-based advertising targeting air travelers, has partnered with Geodelic, which incorporates location service technology, for FLYsmart, a free location-based mobile app for air travelers. ...Read the whole story

Clear Channel Extends OOH To Handsets

One of the most promising extensions of existing media to mobile has to be out-of-home. In fact, I wonder if eventually mobile marketing and advertising will be seen under the digital OOH category. I have already ...More