With the forthcoming launch of News Corp.'s iPad-focused digital newspaper, CEO Rupert Murdoch has pledged to bring young people back to newspaper reading through the allure of the Apple tablet … Read the whole story
"We wanted the star of the videos to be someone who could deliver the message about teen behaviors in a way that was both … Read the whole story
Tremor will launch HTML5-compatible formats initially for the iPad before expanding the service to other devices including the iPhone and Android-based mobile phones by … Read the whole story
As streaming video became ubiquitous online and emerged on mobile, the format almost became an end it self rather than a medium. I am … Read the whole story
One of the most promising extensions of existing media to mobile has to be out-of-home. In fact, I wonder if eventually mobile marketing and … Read the whole story
Marketing includes consumer incentives, cinema, newspaper and magazine ads, and public relations, as well as social and mobile activities. In addition, Kraft Foods is … Read the whole story
The initiative kicks off at more than 50 AT&T outlets across the Midwest that will promote SCVNGR in connection with the launch of the … Read the whole story