One of the more intriguing pieces of advice handed out during MediaPost's Mobile Summit last week was Eric Bader's exhortation to look elsewhere besides digital budgets to fund mobile campaigns. … Read the whole story
Since mobile gaming got some wind in its sails from the arrival of the Apple App Store, many of us have wondered whether smartphone … Read the whole story
The ABC network has done famously well with the video app it had ready on launch day for the iPad. Less than two weeks … Read the whole story
"If sharing is a means to self-expression, this Thr!ve space is all about self-expression," says Blake Harrop, vice president and group director at agency … Read the whole story
To keep from getting caught up in the fixation on mobile gear instead of end users, he advised audience members to focus on creativity, … Read the whole story
YouTube and MLB Advanced Media (MLBAM), the interactive media and Internet arm of Major League Baseball, announced a partnership Monday to offer baseball fans … Read the whole story
Aiming to boost revenues ahead of its planned IPO, Skype Monday formally rolled out its phone service for business users. Previously in beta for … Read the whole story
Mobile experts from Microsoft, Research in Motion and other companies Tuesday highlighted GPS and other location-based technologies as a key to boosting consumer engagement … Read the whole story
Steve Madden is planning a bigger push into mobile as the shoe retailer seeks to tighten the link between in-store and online shopping via … Read the whole story
During a Mobile Summit session Saturday on the future of mobile apps, Howard Hunt, vice president of new business at the Hyperfactory, suggested the … Read the whole story
Andrew Koven, president of e-commerce and customer experience at Steve Madden, led off the Mobile Summit's second day with a sneak peek of some … Read the whole story
How does mobile marketing differ around the world? The fundamentals are the same globally, but what differs is that in many countries mobile isn't … Read the whole story