After yesterday, the prospect of a Facebook phone is looking more like a reality than a Verizon iPhone. Verizon Wireless CEO Ivan Seidenberg Thursday expressed frustration at Apple's apparent reluctance … Read the whole story
Medialets, the company that introduced the shakeable ad for Dockers last year, today rolls out its latest mobile format: a new type of expandable … Read the whole story
Madison Square Garden will tap into Phizzle's mobile marketing platform to power marketing campaigns for the New York Knicks, New York Rangers, and New … Read the whole story
T-Mobile has answered EZ Texting's lawsuit by alleging that wireless carriers have no obligation to provide short codes because text messaging is not considered … Read the whole story
A funny thing happened on the way to the focus group research on iPad magazine apps. The readers actually asked to see those ads … Read the whole story
Retargeting will become a necessary tool for online marketers as the advertising industry moves into cross-channel ad targeting, serving up consumers a consistent message … Read the whole story
I feel strongly that mobile video advertising is fundamentally irrelevant and will eventually be removed from the pool of industry jargon. What makes me … Read the whole story
A new study by mobile ad network Millennial Media and comScore suggests that a small segment of mobile consumers prefer to shop via mobile … Read the whole story
Corporate policy mandating that employees use BlackBerry phones for work may actually undermine brand loyalty to the smartphone line, suggests a new report from … Read the whole story