The iPad certainly hasn't lacked for hype, starting with Apple CEO Steve Jobs' introduction of the tablet computer as "a truly magical and revolutionary product." But new findings from Nielsen … Read the whole story
The fourth-quarter campaign allows Pandora visitors to use the platform's social share feature to share a "mixtape" from playlists compiled by either artist. When … Read the whole story
The emergence of scannable barcodes in advertising has generated lots of publicity in the last couple of years, but not much corresponding data about … Read the whole story
Just when I thought I was going to set the iPad aside for a while and move on to other topics, AKQA drops a … Read the whole story
Stop me if you have heard this from me before. Video is the new text. Well, too late now. I said it again. One … Read the whole story
My good friend Tod Sacerdoti posted a provocative article last week titled "Mobile Video Advertising Is Irrelevant," making the argument, and I'm paraphrasing, that … Read the whole story
I was at the Ball State Football game last Saturday and I saw an interesting advertisement. On the scoreboard there was a trivia question … Read the whole story
sumtimes i luv 2 txt. sumtimes i hate it. Because we live in a world where everyday interaction has been somewhat reduced to typing … Read the whole story
One thing no one seems to dispute about Apple's iAd is that the hype surrounding the mobile ad platform has lifted awareness about mobile … Read the whole story
George Bell, best known as chief executive of pioneering search engine Excite and its cable broadband offshoot Excite@Home, has replaced Dan Olschwang as CEO … Read the whole story
"In-vehicle technology is a two-pronged business for us. First, we are marketers looking at mobile as way to communicate the BMW brand. The second … Read the whole story
A federal judge in Manhattan is slated to hear arguments on Thursday about wireless carriers' ability to prevent companies from using short codes. The … Read the whole story