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• The Objects Of Desire: More Consumers Want Android As Next Phone OS by Mark Walsh

  Android isn't just growing market share, it's growing in mindshare too. A new survey from market research firm ChangeWave shows an increasing number of consumers plan to buy phones using the Google mobile operating system at the expense of future iPhone sales. ...Read the whole story

You Can't Raise a Kid Over SMS by Steve Smith

Years ago, my daughter explained to me the appeal of SMS among her peers in a convincing way. "You don't have to listen to them and you don't have to answer." In other words, SMS is great for teens largely for what it is not: full-on human discourse. And what it represents is control. "On a call you get stuck having to listen to them and not knowing how long they are going to talk. You can't get off," she says. There may be a lesson in this for marketers. SMS is not really a conversation, and we may not ...More

• Could RFID Become The Mobile Browser Cookie? by Laurie Sullivan

  Radio frequency identification (RFID) and near field communication (NFC) chips will become "the new cookie" for mobile in the physical world. That's certainly an unexpected perspective, even hearing it from the mouth of Dean Donaldson, MediaMind global director of media innovation. ...More

• Why Advertising's Future Might Be Too Futuristic For Advertisers by Laurie Sullivan

  I'm not convinced advertisers are ready for the future of advertising, where social signals and metrics become more important than clicks, half of all ad buys rely on real-time bidding, and 75% of ads have some sort of social feature. The majority of marketers and advertisers I meet comprehend the possibilities that technology brings advertising, but not many know how to execute on the strategies. ...More

• The Weird New Art of the iPad Magazine Celebrity Tutorial Video by Steve Smith

  It is no surprise or secret that video is a killer medium on the iPad. From the time I first fired up my Netflix app on this platform, I admit I was in love. Even at 9.7 inches, when sitting in your lap, that black slab has the feel of a well-resolved HD screen. ...More