• Study: Higher CTRs On iPad, iPhone Than Android

    Android devices may be surging past the iPhone in sales lately, but when it comes to click-through rates on video ads, Apple devices still lead the Google platform, according to new data from mobile video ad network Rhythm NewMedia. ...Read the whole story

  • Google Reports Earnings, Reveals Display Ad And Mobile Revenue Run Rates

    Google reported Thursday that profit rose 32% during the last quarter as a result of advertisers spending more on paid search and display advertising. Search ads remain the company's primary revenue driver, from desktop to mobile. ...Read the whole story

  • Sunkist Goes Mobile With Shopper Tech

    The programs use on-pack and in-store signage to encourage shoppers to text a keyword to a code to receive product use ideas, recipes, nutrition information and storage/handling suggestions, enter sweepstakes, and sign up to receive additional product offers and information via mobile or email updates. ...Read the whole story

  • gWallet Founder Launches Social Data-Driven Ad Network

    Gurbaksh Chahal, the serial entrepreneur who started behavioral targeting firm Blue Lithium and virtual payments provider gWallet today unveiled his latest venture: RadiumOne, an ad network promising better results by mining the social graph to target ads. ...Read the whole story

  • Nielsen: Teen Mobile Data Use Up Fourfold

    Pointing out that teens are avid cell phone users is like saying Lindsay Lohan is in trouble with the law again. Not a shock. But Nielsen released new research today showing mobile data use by teens (13 to 17) has quadrupled in the last year, to 62 MB in the second quarter from 14 MB in the year-earlier period -- a sizeable jump. ...Read the whole story

  • Visa Launches New TV, Digital Media

    The spots feature the "Never Miss a Super Bowl Club," a group of men who have attended every single Super Bowl since its inception in 1967, and highlight Visa's "Super Bowl Trip for Life" sweepstakes. The ads will run through January across all four networks (Fox, CBS, ABC, NBC) in the coming months, including on prime-time shows such as "Glee," "Dancing with the Stars" and "House." ...Read the whole story

  • Chilean Miner Rescue Coverage Sets Record For Univision

    UnivisionNoticias.com, the digital presence of the Spanish-language cable station Univision, saw traffic spike to record levels with its gavel-to-gavel coverage of the miners being rescued in Chile. The site ran prominent non-stop live-streaming video of the rescue, and as a result the average duration of a visit reached nearly 20 minutes (19:49) Wednesday. This was up from the record 13:31 set Tuesday. The previous high for an average visit had been 6:47. ...Read the whole story

  • Bing Sponsors Katy Perry 'Tap Tap' Game

    In its tireless efforts to market Bing, Microsoft is turning to the Tap Tap Revenge game franchise to promote its search engine. With the launch of "Katy Perry Revenge by Bing" by Disney Mobile unit Tapulous Thursday, the search brand becomes the first title sponsor of a Tap Tap game. ...Read the whole story

Future Growth: It's All About Mobile

If you don't have a mobile strategy, you don't have a growth plan. The number of people accessing the Internet from mobile devices will outpace the PC within five years. ...More

  • Just An Online Minute... Odd Acts, Lots Of Dust, And No Sir Richard Branson At Virgin Mobile Freefest

    I love lists. I love buckets of things. That's why my life is one huge clump of categorized things to do, things to think about, things to remember, things to forget, things to think about later, things to put away, things to throw out. Things. Lists. Buckets. Assume that things get forgotten or misplaced or, let's just say, intentionally paused and then rediscovered sporadically. Like this little write-up of Virgin Mobile Freefest. ...More

  • I'm too sexy for my smartphone...

    Today, Apple was granted a patent that will allow the company to outfit their devices with an application. No, not an "app" like the ones you buy in the iTunes store. This application gives the user (or the parent of the user) the ability to control what text shows up in emails and text messages. [...] ...More

  • Media Buyers and Publishers May Find Paydirt in iPad

    According to Nielsen's new Connected Devices Playbook survey of more than 5,000 consumers who own a tablet computer, eReader, netbook, media player or smartphone, 39% of iPad magazine readers say the ads they see are "new and interesting" (compared to 19% of all connected device owners), while 46% say they like ads with interactive features (compared to 27% of all connected device owners) and 49% say they are more likely to engage with an ad that includes video (compared to 39% of all connected device owners). ...More

  • Baby Talk: Looking For Mobile Languages

    New parental rule: You know your kid is really ticked off at you when a heated SMS exchange gets kicked over to email. "I'm done being nice about this," my daughter started in after deciding that the laundry list of my transgressions had exceeded the limits of heated bursts in 140 characters or less. In fact, poking through my girl's teen force field and into an honest conversation has been an object lesson in the unsettled state of new-media narrative. As I discussed in my last post, we are in that Neanderthal period of mobile media where we don't yet ...More

  • Retailers Escalate Plans For Mobile Commerce Sites

    A survey by Internet Retailer, conducted in August with readers of its IRNewsLink e-newsletter, in conjunction with survey firm Vovici Corp., of 149 chain retailers, web-only merchants, catalog companies and consumer brand manufacturers, finds that today only 8.8% of retail organizations operate a mobile commerce site, but 75.9% of retailers expect to launch a mobile commerce site. Of those, 31.9% expect to be selling through mobile phones in under six months and another 52.6% in less than one year. ...More