Monday, October 18, 2010
  • Study: Higher CTRs On iPad, iPhone Than Android

    Android devices may be surging past the iPhone in sales lately, but when it comes to click-through rates on video ads, Apple devices still lead the Google platform, according to new data from mobile video ad network Rhythm NewMedia. ...Read the whole story

  • Google Reports Earnings, Reveals Display Ad And Mobile Revenue Run Rates

    Google reported Thursday that profit rose 32% during the last quarter as a result of advertisers spending more on paid search and display advertising. Search ads remain the company's primary revenue driver, from desktop to mobile. ...Read the whole story

  • Sunkist Goes Mobile With Shopper Tech

    The programs use on-pack and in-store signage to encourage shoppers to text a keyword to a code to receive product use ideas, recipes, nutrition information and storage/handling suggestions, enter sweepstakes, and sign up to receive additional product offers and information via mobile or email updates. ...Read the whole story

  • gWallet Founder Launches Social Data-Driven Ad Network

    Gurbaksh Chahal, the serial entrepreneur who started behavioral targeting firm Blue Lithium and virtual payments provider gWallet today unveiled his latest venture: RadiumOne, an ad network promising better results by mining the social graph to target ads. ...Read the whole story

  • Nielsen: Teen Mobile Data Use Up Fourfold

    Pointing out that teens are avid cell phone users is like saying Lindsay Lohan is in trouble with the law again. Not a shock. But Nielsen released new research today showing mobile data use by teens (13 to 17) has quadrupled in the last year, to 62 MB in the second quarter from 14 MB in the year-earlier period -- a sizeable jump. ...Read the whole story

  • Visa Launches New TV, Digital Media

    The spots feature the "Never Miss a Super Bowl Club," a group of men who have attended every single Super Bowl since its inception in 1967, and highlight Visa's "Super Bowl Trip for Life" sweepstakes. The ads will run through January across all four networks (Fox, CBS, ABC, NBC) in the coming months, including on prime-time shows such as "Glee," "Dancing with the Stars" and "House." ...Read the whole story

  • Chilean Miner Rescue Coverage Sets Record For Univision, the digital presence of the Spanish-language cable station Univision, saw traffic spike to record levels with its gavel-to-gavel coverage of the miners being rescued in Chile. The site ran prominent non-stop live-streaming video of the rescue, and as a result the average duration of a visit reached nearly 20 minutes (19:49) Wednesday. This was up from the record 13:31 set Tuesday. The previous high for an average visit had been 6:47. ...Read the whole story

  • Bing Sponsors Katy Perry 'Tap Tap' Game

    In its tireless efforts to market Bing, Microsoft is turning to the Tap Tap Revenge game franchise to promote its search engine. With the launch of "Katy Perry Revenge by Bing" by Disney Mobile unit Tapulous Thursday, the search brand becomes the first title sponsor of a Tap Tap game. ...Read the whole story

    Future Growth: It's All About Mobile

    If you don't have a mobile strategy, you don't have a growth plan. The number of people accessing the Internet from mobile devices will outpace the PC within five years. ...More