Sprint and AT&T this week underscored their differing strategies on mobile data pricing, with Sprint sticking to offering an unlimited plan even as AT&T, Verizon Wireless and T-Mobile have switched … Read the whole story
Yahoo plans to release research Thursday supporting why traditional media buyers might want to pull time on broadcast TV to allocate budgets to mobile … Read the whole story
Nielsen says there was a 43% increase in people who have watched video on mobile devices -- some 22 million -- in 2Q. This … Read the whole story
The Apple Airplay trick that was rolled out in iOS 4.2 for iPhone and iPad turned out to be a bit of a tease. … Read the whole story
In tandem with the rise of mobile advertising, the Interactive Advertising Bureau has 1aunched a Mobile Marketing Center of Excellence, an industry-funded and staffed … Read the whole story
2010 may or may not have been the year of mobile, according to various panelists at the SIS. Jenny Connelly said it may be … Read the whole story
Amazon is poised to reap $1 billion in mobile revenues from its mCommerce platform in 2010, according to Sarah Amitay, vice-president and director of … Read the whole story