Friday, December 10, 2010
  • Yahoo Makes Aggressive Pitch For TV Dollars, Releases New Mobile Units

    Yahoo plans to release research Thursday supporting why traditional media buyers might want to pull time on broadcast TV to allocate budgets to mobile advertising. Supporting consumer behavior, the data accompanies the rollout of three rich media formats: Yahoo Mobile Screen Takeover, Yahoo Mobile Customized Expandable Ads, and iPad Tap to Video Ads. ...Read the whole story

  • Video Watching On Mobile Climbs

    Nielsen says there was a 43% increase in people who have watched video on mobile devices -- some 22 million -- in 2Q. This represents about 10% of all mobile phone users, which stood at 229.4 million in the second quarter of this year -- a number that has climbed 4% over a year ago. ...Read the whole story

  • IAB Unveils Mobile Ad Think Tank

    In tandem with the rise of mobile advertising, the Interactive Advertising Bureau has 1aunched a Mobile Marketing Center of Excellence, an industry-funded and staffed unit within the IAB. The center will focus on providing market and consumer research, mobile ad case studies, executive training and education, and developing best practices for mobile media and marketing. ...Read the whole story

Leaning Back To Lean In

The Apple Airplay trick that was rolled out in iOS 4.2 for iPhone and iPad turned out to be a bit of a tease. Being able to throw a video on your iOS device to the ...More