• Cricket Launches Music-Centered Mobile Plan

    Cricket Communications, a unit of prepaid service provider Leap Wireless, has introduced what it calls the first music service from a carrier to be offered as part of a new wireless rate plan. Rolling out in January, the Muve Music service will feature a catalog of music from the four major record labels: Universal Music Group, Warner Music Group, Sony Music Entertainment and EMI Music. ...Read the whole story

  • Coors Light Super Bowl Promo Leverages SnapTags

    Now through game day -- Feb. 6 -- people of legal drinking age can use any mobile phone with a camera to snap photos of the Coors Light SnapTag on specially marked boxes of Coors Light and Coors Banquet or on promotional materials and ads, and send the images to a designated text code or email address. ...Read the whole story

  • Trends: Hispanic Mobile Use Rises 26%

    Hispanics are catching up to the rest of the population in mobile device usage, according to Scarborough Research's most recent "Hispanic Multi-Market Study," which found that the proportion of Hispanic adults using cellular phones rose 26% from 2006-2010, compared to 18% growth in the general population. ...Read the whole story

  • Carnival Cruise Sponsors Times Square Confetti Drop

    The Miami-based company is the official confetti sponsor of the 2011 celebration, which is expected to attract more than a million celebrants. Carnival will also engage the crowd through billboard advertisements and a text-to-win cruise giveaway. The cruise line is promoting the sponsorship on Twitter, Facebook and Flickr. ...Read the whole story

  • Tribune Media Services Acquires Video Search Company CastTV

    Tribune Media Services on Thursday announced the acquisition of video search company CastTV. The acquisition is expected to improve TMS' entertainment metadata, which clients can use to create entertainment-discovery guides that direct consumers to programs available on linear, on-demand and online video platforms. ...Read the whole story

  • Timing Is Key For Mobile Search

    According to a study commissioned by Ask.com and conducted by Harris Interactive, two-thirds of consumers said they are more likely to ask timely questions when not in front of their computer -- and about a third of smartphone users employ their phones to access the Web more than their personal computers. "Increasingly, people are expecting more and more of their smartphones that goes above and beyond what they expect from their laptops," Valerie Combs, vice president of communications for Ask.com, tells Marketing Daily. ...Read the whole story

  • Rovi Powers Cox's Interactive Program Guide

    Cox Communications, the country's third-largest cable provider, has a deal with Rovi to use the company's technology to power an interactive program guide on its online and mobile platforms. ...Read the whole story

  • inMobi: Smartphones Majority of Mobile Ad Inventory

    Buoyed by the spread of the Android operating system, smartphone impressions now make up more than half (56%) of the U.S. ad inventory of mobile ad network inMobi. New data released by inMobi Thursday showed Android alone accounts for 19.2% of impressions, second only to Apple's iOS, which generates 24.6% as of October. ...Read the whole story

Facebook Leads New Social Mobile Commerce Charge

The transformation that Facebook has triggered this year in social networking dynamics will pale in comparison to the e-commerce revolution it will inspire in 2011. ...More

  • What Mobile Search Strategies Might Look Like In 2011

    Members of the Millennial generation, ages 18 to 30, remain more likely to access the Internet wirelessly with a laptop or mobile phone, but it appears the market geared toward younger teens still needs to mature, according to a recent study from the Pew Internet & American Life Project (and a recent experience of mine). ...More

  • 'You're Making Me Do What?' The Immediacy Imperative Of Mobile

    If there is a pet peeve of the year in the mobile media and marketing realm, it involves our growing impatience with brands making the consumer jump through hoops for no significant pay-off. The simple act of downloading a branded app that has no apparent function or raison d'etre other than the greater glory of the brand is, in fact, an imposition on the mobile user. Making me key in an SMS code and click through ensuing links just to get the same movie trailer I can see five times an hour on cable? That is a "value add"? Are ...More

  • Mobile Search: Are We There Yet?

    Some ad executives say that if we have to keep asking ourselves if 2010 represents the year of mobile then we're clearly not there yet. Consider this as the year comes to a close. On Wednesday, Microsoft launched a slew of applications for search on mobile devices, and eBay acquired mobile application developer Critical Path Software to boost ecommerce. And Google released stats this week that suggest we're closer than many think. ...More