• Google Appoints Co-Founder Page CEO, Paid Clicks Rise 18%

    Search engine marketing remains Google's primary revenue source, but execs dropped a bomb Thursday on the corporate structure of the company before diving into fourth quarter 2010 earnings. Co-founder Larry Page will replace Eric Schmidt as chief executive officer in a reshuffle of senior management. ...Read the whole story

  • AdMob Mobile Network To Feed Local And Ecommerce

    Google on Friday revealed where the 2 billion daily requests in the AdMob network originate, providing insight into how the Mountain View, Calif. tech company will distribute daily deals from the Groupon-like service, Google Offers, that it recently began testing. It also, in part, gives clarity to the executive shakeup announced Thursday that puts Google co-founder Larry Page in the CEO seat and appoints Eric Schmidt to chairman. ...Read the whole story

  • comScore: Web and Mobile Email Headed In Different Directions

    Mobile email use is on the rise even as Web-based email use continues to decline, according to new data from comScore. The Web measurement firm found that traffic to Web-based email sites dropped 6% to 153 million in November 2010 compared to a year ago, while the number of people accessing email via mobile devices increased 36% to 70 million. ...Read the whole story

  • Rhythm: Mobile Video Advertisers Up Eightfold In 2010

    The mobile video audience may still be small, but that doesn't mean advertising in the emerging category isn't gaining ground. More than 200 Fortune 500 brands including Dell, Toyota and Kraft in 2010 ran mobile video campaigns, up from just 25 a year ago. In the fourth quarter alone, 70 major brands ran mobile video ads, according to a new report from mobile ad network Rhythm NewMedia. ...Read the whole story

  • Verizon: FCC Neutrality Regulations An 'Abuse'

    Following through on its threat to challenge net neutrality rules in court, Verizon on Thursday filed suit against the Federal Communications Commission. In court papers filed with the U.S. Circuit Court of Appeals for the D.C. Circuit, Verizon alleges that the FCC exceeded its authority by voting to promulgate open Internet rules. The telecom giant also argues that the new rules are "arbitrary, capricious, and an abuse of discretion." ...Read the whole story

  • Mag Bag: Bonnier and CP+B Brainstorm iPad Ads

    Searching for the most effective way of advertising with the iPad, Bonnier Corp. is joining forces with ad agency Crispin, Porter + Bogusky to develop innovative digital advertising formats for tablet magazines. Bonnier hopes to introduce its Mag+ digital platform in late spring. ...Read the whole story

  • Pandora Hires Mobile Chief

    Internet radio service Pandora has hired a Draftfcb executive as its first director of mobile and emerging media, reflecting the company's growing focus on mobile platforms. Kim Luegers, who led emerging media strategy and planning for Draftfcb's Chicago office, will fill a similar, newly created role at Pandora. ...Read the whole story

Search + Mobile = Purchase (Maybe)

During Google's earnings call on Thursday, Jonathan Rosenberg, senior vice president of product management at Google, told investors, analysts and media that local and commerce are two emerging sectors Google plans to nurture this year. During Google's earnings call on Thursday, Jonathan Rosenberg, senior vice president of product management at Google, told investors, analysts and media local and commerce are two emerging sectors Google plans to nurture this year. Rosenberg said five million businesses claimed their Google Place pages. The tech company also recently started testing a new ad product called Boost, aimed at giving businesses a fast way to ...More

  • Making M-Commerce Habit-Forming

    "I know I am a bit of a creature of habit," I say offhandedly to my partner. She tries to keep from spit-taking her mouthful of seltzer in response. ...More

  • Mobile Shopping Growing Dramatically

    According to a new study from ForeSee Results, the US edition of the Report on Mobile Shopping indicates that 33% of all survey respondents had accessed a retailer's website using a mobile phone (compared to 24% in 2009), and an additional 26% said that they plan to use their mobile phone to visit a company's website, mobile website, or mobile application in the future. In other words, more than half of all online shoppers are either already using or plan to use their phones for retail purposes. ...More

  • Could Google Be Contemplating New Business Models?

    What if Google developed ad technology that would call the Web site, determine the ad the site should buy, and automatically purchase and place the ad in the unit? Would it eliminate the need for keywords? How would the ad bidding process work? Some ad execs already believe the Mountain View, Calif., company has begun to experiment with this or a similar feature. Aside from near field communication (NFC), a new business use for radio frequency identification (RFID) technology could also be down the road. ...More