Promising to transform mobile advertising, Apple last year convinced scores of big brands to commit $1 million each to launch campaigns on its new iAd platform. According to an All … Read the whole story
"Snoop is a direct bull's-eye hit for our core customer target," Bob Fant, staff vice president of advertising and brand development for MetroPCS, tells … Read the whole story
"We are two minutes into this show and we already watched a lingering death from natural causes, two vampires rip out the neck of … Read the whole story
Google might tell marketers there's no connection between streaming live content on YouTube and Google TV, but few consumers can ignore the merger created … Read the whole story
Sporting News has struck a long-term deal with mobile app developer and ad network Zumobi to create a series of apps covering all major … Read the whole story
The Federal Trade Commission has sued an alleged spammer for sending unsolicited SMS ads to people's mobile phones. In one 40-day period starting in … Read the whole story
Popular smartphones, like the iPhone and Android devices, are turning gaming from a male-dominated stronghold into a mass-market form of entertainment, according to a … Read the whole story