Apple may have lowered the minimum buy for iAd buys to $500,000, but that decrease won't necessarily trigger a stampede of brands to the mobile ad platform. Among companies with … Read the whole story
The campaign is a bit of an extension of the retailer's holiday effort, through which consumers took a photo of a 2D barcode and … Read the whole story
"Snoop is a direct bull's-eye hit for our core customer target," Bob Fant, staff vice president of advertising and brand development for MetroPCS, tells … Read the whole story
As I reflect a bit on the evolution of my own smartphone and tablet consumption habits, and ponder recent press releases, it seems that … Read the whole story
Google might tell marketers there's no connection between streaming live content on YouTube and Google TV, but few consumers can ignore the merger created … Read the whole story
Sporting News has struck a long-term deal with mobile app developer and ad network Zumobi to create a series of apps covering all major … Read the whole story
The Federal Trade Commission has sued an alleged spammer for sending unsolicited SMS ads to people's mobile phones. In one 40-day period starting in … Read the whole story