A Place For Marketing In Mobile Payment Plans by Mark Walsh

News about a pair of separate mobile payments initiatives Monday suggest they're not just about transactions; marketing and advertising are part of the equation. One is American Express' unveiling its new payment service, dubbed Serve, that will let users make person-to-person payments online (hello, PayPal!) purchases via mobile device or PC. ...Read the whole story

  • Mobile Touted As Major Revenue Driver by Laurie Sullivan

    Advertisers will spend 17.8% of online ad budgets for local this year, up from 14.9%, or $13.5 billion, according to Borrell Associates. The Benchmarking Local Online Media: 2010 Revenue Survey points to mobile as the catalyst driving growth. ...Read the whole story

  • automotive Porsche: Taking The Kids To Soccer? Lose The Minivan by Karl Greenberg

    Americans who dream about having a Porsche in their garage don't have to envision leaving it there until the weekend. That's the message of a new campaign that eschews mountain roads and high-speed driving imagery for real-life experiences. The campaign, "Engineered for Magic. Everyday," shows people doing such very unsportscar-like activities. ...Read the whole story

  • conference IBM Pushes Analytics, 'Smarter Commerce' Cross-Platform by Les Luchter

    IBM has launched a campaign for what it calls "Smarter Commerce," described as a "new category" addressing "the spectrum of enterprise commerce activities -- new ways to buy, sell and secure greater customer loyalty in the era of mobile and social networks." ...Read the whole story

Mobile Searchers Even Search At Home by Jack Loechner

According to the Performics 2011 Mobile Search Insights Study, conducted by ROI Research, focusing on people who use the mobile Web at least weekly, 57% use the mobile Web more than once/day, with 77% using mobile search more than five times in the last month. ...More

  • FTC Official: Cases Against Twitter, Chitika Provide Roadmap To Privacy Enforcement by Wendy Davis

    The Federal Trade Commission seems to have stepped up its privacy enforcement efforts lately, but hasn't yet taken action regarding mobile privacy. But that could potentially change. ...More

  • Color And The Future Of Mobile-Social Gaming by Shankar Gupta

    This week, photo-sharing start-up Color made huge news by securing a boatload of venture capital, banking on the idea that people in close proximity to one another will want to share photos. CEO Dan Nguyen said that Color was designed to be used with groups, but its effect is often to connect strangers through their photos on their mobile phones. ...More

  • Re-Searching Search On The Mobile Web by Steve Smith

    In my life, search is fast becoming a better experience on a handset than it is on the web. In some ways the imperatives of the small screen, bandwidth constraints, and relevance appear to be driving the search providers to real innovation here. ...More

  • Active Mobile Users Are Active Online Searchers by Jack Loechner

    According to the BIGresearch Simultaneous Media Usage Survey, mobile users who actively search for information, such as news, sports and TV/videos, are more likely than general consumers to conduct regular product research online. ...More