Monday, March 28, 2011
  • Mobile Touted As Major Revenue Driver

    Advertisers will spend 17.8% of online ad budgets for local this year, up from 14.9%, or $13.5 billion, according to Borrell Associates. The Benchmarking Local Online Media: 2010 Revenue Survey points to mobile as the catalyst driving growth. ...Read the whole story

  • Porsche: Taking The Kids To Soccer? Lose The Minivan

    Americans who dream about having a Porsche in their garage don't have to envision leaving it there until the weekend. That's the message of a new campaign that eschews mountain roads and high-speed driving imagery for real-life experiences. The campaign, "Engineered for Magic. Everyday," shows people doing such very unsportscar-like activities. ...Read the whole story

  • IBM Pushes Analytics, 'Smarter Commerce' Cross-Platform

    IBM has launched a campaign for what it calls "Smarter Commerce," described as a "new category" addressing "the spectrum of enterprise commerce activities -- new ways to buy, sell and secure greater customer loyalty in the era of mobile and social networks." ...Read the whole story

Mobile Searchers Even Search At Home

According to the Performics 2011 Mobile Search Insights Study, conducted by ROI Research, focusing on people who use the mobile Web at least weekly, 57% use the mobile Web more than once/day, with 77% using mobile ...More