Hispanic Audience Turning Up On E-Readers, Tablets by Mark Walsh

Tablets may have more glamour -- but e-readers are proving more popular so far this year, according to a new survey by the Pew Research Center's Internet & American Life Project. The number of U.S. adults owning an e-reader has doubled from 6% to 12% between November 2010 and May 2011, while tablet penetration during that period has increased only from 5% to 8%. ...Read the whole story

  • Location-Based Ads Hit $6B By 2015 by Wayne Friedman

    Location-based service advertising -- which ties in consumer locations with restaurants, retail shops and other locations through mobile devices -- will grow to over one-third of all mobile advertising in four years. ...Read the whole story

  • eReaders Could Become Search Boon For Marketers by Laurie Sullivan

    eReader adoption rates have surpassed those of tablets, according to a Pew Internet & American Life Project report released Monday. Some search marketing experts believe the gap will widen as eReaders become more affordable and offer the most basic Internet connected services for free. ...Read the whole story

  • Mobile Ads To Hit $4 Billion By 2015 by Wayne Friedman

    Much of mobile advertising spending will be locally targeted in four years -- and higher-priced. Locally targeted mobile ads will have a 70% share ($2.8 billion) of the expected $4 billion in overall U.S. mobile ad spending by 2015, per BIA/Kelsey. ...Read the whole story

  • Tailor Made: Ad Platforms Cater To Tablets by Laurie Sullivan

    Mixpo released a platform that lets brand advertisers deploy video campaigns on tablets. Through Web-based studio, publishers can add interactive pieces to the campaign and tailor the tablet ads based on geography, time of day or message sequencing. ...Read the whole story

  • financial services Mobile Banking Growth Opportunity 'Substantial' by Aaron Baar

    According to a study from Chadwick Martin Bailey and iModerate Research Technologies, more than half of smartphone and tablet owners use their devices for some form of mobile banking. At the same time, the 39% of people who plan to purchase one of the devices will use it for banking. ...Read the whole story

  • Local.com Gives AT&T's YP.com Ads Top Billing by Gavin O'Malley

    Local.com on Monday announced an expansion of its strategic distribution agreement with AT&T Interactive. Per the deal, AT&T Interactive's YP.com advertiser listings will be given premiere placement on Local.com search results pages. ...Read the whole story

  • spirits Bacardi Campaign Using Live Nation Platforms by Karlene Lukovitz

    In an extension of its "Bacardi Together" campaign, Bacardi rum has launched a multi-platform effort employing Live Nation Entertainment's digital, mobile and social media properties. Live Nation owns Ticketmaster.com, as well as LiveNation.com. ...Read the whole story

  • Google's Jason Spero Sizes Up Mobile by Mark Walsh

    Jason Spero, director, mobile, Americas at Google, discusses Google's mobile ad business, the integration with AdMob and remaining hurdles to expansion of mobile advertising. ...Read the whole story

  • entertainment Mobile Gamers Outpacing Core Gamers by Aaron Baar

    The image of a "gamer" as someone who sits on a couch in the basement while playing Sony PlayStation or Xbox 360 is fading, as the abundance of new platforms and delivery systems is changing. ...Read the whole story

  • OpenFeint Sued For Misappropriating Mobile Gamers' Data by Wendy Davis

    Mobile gaming company OpenFeint and its parent company, GREE International, have been sued by three consumers for allegedly accessing their cell phones' unique device identifiers, violating fraud and wiretap laws. ...Read the whole story

FTC's Brill: Mobile Privacy Practices 'In Desperate Need Of Reform' by Wendy Davis

FTC Commissioner Julie Brill today reiterated her support for a universal do-not-track mechanism that will allow consumers to opt out of online tracking as well as receiving behaviorally targeted ads. "Everyone recognizes that behavioral advertising helps support online content and services and that many consumers value the personalization such ads provide," she said in an address at the Center for American Progress. "But we are also all concerned that much of the tracking underlying this advertising is invisible to consumers who, at present, do not have real choices about how -- or if -- their personal information about their cyber ...More

  • Zoosh, Google's Wallet by Laurie Sullivan

    Marketers have options other than Google Wallet when it comes to mobile electronic payments. Naratte, a Silicon Valley startup, has been creating buzz behind technology that uses a speaker and a microphone found in mobile handsets and devices. The technology provides the same benefits as near field communication (NFC) to launch mobile wallet transactions and marketing campaigns such as coupons. ...More

  • Are MSOs Looking For Mobile Ad Revenue At The Expense Of Cable Networks? by Wayne Friedman

    Viacom's dispute with cable operators -- first Time Warner and now Cablevision -- over iPad apps is not only about license fees but also advertising revenues. ...More

  • Staples Reaches For The Mobile 'Easy' Button by Steve Smith

    "Print for me? 60 copies." I get print orders from my college professor wife via email. We're still running print jobs by in-box carrier pigeon around here despite the fact that we are drowning in high tech. With all of the cross-platform media gadgetry I write about, we have a house that can rival an MIT Media Lab in connectedness. Tablets control DVRs, Pandora spews through every imaginable device throughout the house, incoming phone calls pop up on my TV. And yet, Mr. and Mrs. Jetson can't figure out how to network her laptop to my laser printer. I am ...More