In one of the strongest statements yet against AT&T's proposed acquisition of T-Mobile, Sen. Herb Kohl (D-Wisc.) called the deal "highly dangerous to competition and consumers" in a letter sent … Read the whole story
In a media-buying first, Aegis' Posterscope this week rolled out the first application of a promising new interactive out-of-home media technology, "near field communication," … Read the whole story
Mobile startup Stampt, which aims to replace the traditional store loyalty card with an app, formally announced its new service today. The Stampt app, … Read the whole story
The beauty of the QR codes is that they can help marketers transition smoothly into a robust mobile strategy. As over 60% of moms … Read the whole story
Ad impressions from mobile and tablet devices reached 12.1% of total paid-search impressions in June among Performics' clients, according to James Beveridge, the company's … Read the whole story
I admit it. I was looking for trouble. After a casual perusal of my mobile Web bookmarks and apps, I was coming on just … Read the whole story
All research leads to smartphones reaching or exceeding 50% of the market by the end of the year. The prospect of engaging consumers with … Read the whole story
Mobile marketing technology firm Augme Technologies has acquired 2D barcode developer Jagtag for $5.25 million. Besides gaining Jagtag's proprietary QR codes, Augme said the … Read the whole story
The firm's "Marketer Perspectives on Mobile Advertising" study of 300 top-level brand-marketing executives includes a prediction that a much bigger increase is coming over … Read the whole story
"Virtually every product is being overshadowed by these mobile connected devices," Steve Koenig, the CEA's director of industry analysis, tells Marketing Daily. "Those are … Read the whole story
T-Mobile USA tapped Big Fuel as its social media agency of record. Read the whole story