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• Mobile Users Favor Consumable Gaming Apps by Gavin O'Malley

  As gaming goes ever more mobile, how are consumers shifting their usage and spending patterns? More than two-thirds of all items purchased in Apple iOS- and Android-based freemium games are "consumable" -- i.e., goods users deplete. That's opposed to "durable" goods, which provide a permanent game-play benefit. ...Read the whole story

• Glam Media Debuts Mobile Ad Platform by Gavin O'Malley

  Ready to reach consumers anywhere they can get a phone signal, Glam Media just debuted a mobile ad platform, as well as an accompanying mobile publishing platform, to help publishers optimize their Web sites. ...Read the whole story

• research Mobile Users Want Relevant Messages From Brands by Aaron Baar

  According to new research from consumer insights agency Communispace, people want more personalized brand communications through their mobile devices, and they want tools that help them manage and filter the flow of content. ...Read the whole story

• Amobee, Cooliris Partner For 3D Mobile Ad Campaigns by Gavin O'Malley

  Hoping to outsmart Apple and its iAd platform, mobile ad platform Amobee just entered into a partnership with multimedia browser plugin Cooliris. Amobee plans to integrate Cooliris' 3D technology into mobile ad campaigns, which will let advertisers add "real-time 3D virtual product experiences." ...Read the whole story

• Google Catalogs Launched For Tablets by Laurie Sullivan

  Google launched Google Catalogs Tuesday to support consumers on tablet devices. The free app enables consumers to browse favorite catalogs and interact with new layers of rich-media content for brands such as Anthropologie, Crate & Barrel, Neiman Marcus and Williams-Sonoma. ...Read the whole story

• entertainment Mobile Users Favor Consumable Gaming Apps by Gavin O'Malley

  As gaming goes ever more mobile, how are consumers shifting their usage and spending patterns? More than two-thirds of all items purchased in Apple iOS- and Android-based freemium games are "consumable" -- i.e., goods users deplete. That's opposed to "durable" goods, which provide a permanent game-play benefit. ...Read the whole story

Mobile Email: Three Things To Consider Before You Get Started by Morgan Stewart

Smartphones are having a profound impact on email use. Smartphone sales are surging, and email is one of the most common items people use their smartphone to access. Only calling and texting are more common smartphone activities.Given these realities, it is no surprise that the topic of mobile email comes up in nearly every conversation about email marketing strategy and/or design. So I thought it was finally discuss how (or if you should) to mobilize your email program. ...More

• Where's My Google-Rola TV? by Steve Smith

  Now that the initial dust has settled over the audacious Google acquisition of Motorola, analyst eyes are turning deeper into the deal and beyond the obvious. More than just mobile phone patents, the Motorola acquisition puts Google squarely where it has wanted to be for a while - on the set top box. As IMS Research points out in a brief yesterday, Motorola has long been one of the top manufacturers of set-top boxes for many MSOs. They also have longstanding relationships with the very companies that otherwise see something like a Google TV as an intrusive layer on their ...More

• Welcome To The Post-PC World by Dan Mosher

  Cisco said recently that although 3% of all internet traffic originates from mobile devices today, by 2015 mobile devices will contribute 15% of IP traffic. Two thirds of that traffic will be video. In addition, the widespread adoption of HTML5 standards for mobile web and applications will help to standardize video delivery. ...More

• Missed Opportunities: Good Code Hunting by Steve Smith

  "I don't think anyone else here is doing this," my wife complains, as I take another picture of a wall at the local mall. We are on a QR hunt, testing out on her the QR code prompts that have now started to spring up like skin infestations on the signage around retail storefronts. "You look like a building inspector recording violations," she adds. "Do you see anyone else in this mall snapping these things?" ...More

• The Other Mobile Video Channel - MMS by Steve Smith

  Mobile video finally is getting traction among users. In a recent Ipsos/Yahoo survey in the last year, video use just across the mobile Web was up by a third. As mobile users come to expect fatter pipes, they don't balk at the sight of a video play button on their phones. Under most 3G networks, buffer lag and consistency of experience are improving to the point where streaming media is a viable medium. But in most cases involving video, marketers either have to rely on the traditional pre-roll messaging, a branded video effort that pulls people in, or perhaps an ...More