In a promotion that blends a virtual animated pop star with the cutting-edge techniques of augmented reality (AR), Toyota is using one of its smartphone apps to put the singing … Read the whole story
This new "head-down" mom will force brands to rethink advertising strategies. What role will outdoor advertising play in this new world? How effective will … Read the whole story
"What is this ad for?" my wife asks as a woman in the commercial hangs on a spinning dancer's neck atop a wet mirror … Read the whole story
According to a new study by L.E.K. Consulting, more than half of U.S. consumers will be using mobile devices regularly for shopping within the … Read the whole story
Google released a slew of features for Google+ Tuesday. While the company has opened the site to "+everyone," no invitation required, the most critical … Read the whole story
Google will introduce mobile optimization of Web sites for AdWords campaigns to drive mobile search traffic. On average, Google expects the ads to accelerate … Read the whole story
According to new findings from market research firm NPD Group, Android is the preferred operating system among current smartphone owners who plan to buy … Read the whole story
Mobile ad platform Tapjoy is rolling out a new in-application video ad unit that allows users to interact with the ad without having to … Read the whole story
In a novel attempt to poke through the app noise, Hilton Garden Inn took to print to push its mobile offering. The advertiser pushed … Read the whole story
Google now says it will add Visa, AmEx and Discover cards, in addition to MasterCard, to its Google Wallet partnerships. The smartphone app works … Read the whole story
Automakers are moving into the mobile media market, particularly with location-based programs. Mobile automotive display advertising increased 169% from 2009 to 2010. That's 33,277 … Read the whole story
At this year's Summerfest music festival, the mobile marketing campaigns for U.S. Cellular powered by Vibes Media saw participation up 51% this year -- … Read the whole story