If raw reach was the strategy, then Google's open-platform mobile OS running across multiple OEM hardware and carriers is performing according to plan. The latest Nielsen survey of U.S. consumers … Read the whole story
Google has begun to extend its advertising business offline. Wallet sits at the cornerstone of this long-term strategy to close the loop between offline … Read the whole story
DataXu will unveil DX Social Monday, expanding the role of the demand-side platform, the technology link between brands and ad networks. The platform pulls … Read the whole story
For years TV stations have salivated over the prospect of mobile devices running their most prized content: news. The theory? Their well-known call letter … Read the whole story
According to the second annual survey by Kony Solutions, compiled from retail, financial, media, and healthcare verticals to uncover current mobile strategies and future … Read the whole story
As the second season for Verizon's NFL Mobile app gets underway, both sides say the partnership has gotten off to a strong start, with … Read the whole story
"People's music tastes vary. But one thing we hope most people will agree with: whatever you're listening to, when you mix in the Energizer … Read the whole story
Industry insiders say apps are still handily winning the battle against the mobile Web, but the emergence of HTML5 promises to level the playing … Read the whole story
With a growing variety of ways to get local news, where do people turn first to find out what's going on in their community? … Read the whole story
Now that it looks like the release of a new Apple iPhone is imminent (the company has invited the press to its headquarters next … Read the whole story
As the second season for Verizon's NFL Mobile app gets underway, both sides say the partnership has gotten off to a strong start, with … Read the whole story
One of the themes emerging at OMMA Global is growing support for HTML5 as a standard for mobile development, signaling a potential end to … Read the whole story