Years ago, Amazon was the first mobile storefront from which I actually made a purchase on my phone. Other than the occasional ringtone or pre-smartphone app download, the company I … Read the whole story
A new social media/TV network --- in partnership with TV reality producer Mark Burnett -- will do just that. One of Burnett's companies -- … Read the whole story
For TV broadcasters, prime time is 7 p.m. to 11 p.m. In radio, programming and advertising are all about morning "drive time." On the … Read the whole story
Even as Madison Avenue's big "back-office" media buying and paying processors Donovan Data Systems and MediaBank were finalizing details of their surprising plans to … Read the whole story
What exactly possesses us to take phone-cam images of our meals is beyond me, but Bravo has wisely found a way to leverage this … Read the whole story
According to the Millennial Media Mobile Automotive Study, with comScore, Smartphones enable mobile users to engage with rich automotive content on their web- and … Read the whole story
After years of fits and starts, it looks like mobile media's moment in the spotlight is finally here. Smartphone penetration tipped over 40% this … Read the whole story
For consumers, media takes many forms. It's any one of a number of channels where they can go for information, news and entertainment. Mobile … Read the whole story
At this week's OMMA Global show in New York, mobile was pretty much a part of every conversation. And the discussions do not involve … Read the whole story
Neiman Marcus will hide 15 Nancy Gonzalez clutches (which retail for about $1,400) in secret locations throughout its stores nationwide between noon and 4 … Read the whole story
Social seems to be making its way into every medium across the ad industry. Ad exchange adBrite has partnered with the video advertising company … Read the whole story
Holiday shoppers may have limited spending capacity this year, but they will be using their phones early and often during the season to make … Read the whole story
Amazon.com officially entered the tablet race Wednesday with the long-awaited launch of its answer to Apple's dominant iPad-the Kindle Fire. The device will retail … Read the whole story
A 2009 report issued by the usability experts at Nielsen Norman Group likened the mobile Web to the desktop Internet circa 1994. Its latest … Read the whole story
Hearst touts its current success on the existing digital distribution platforms. The company says it has surpassed 300,000 paid digital circulation on its magazine … Read the whole story
Casale Media is expected to announce a partnership with demand-side platform Turn. The union combines Turn's roster of Fortune 200 brands with Casale's network … Read the whole story