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• Star Search: Burnett's Video Co. Joins Forces With Youtoo by Wayne Friedman

  A new social media/TV network --- in partnership with TV reality producer Mark Burnett -- will do just that. One of Burnett's companies -- VIMBY (Video in My BackYard) is joining forces with Youtoo, a cable network of 15 million homes that launched this week. ...Read the whole story

• Mobile Apps' Prime Time Overlaps With TV by Mark Walsh

  For TV broadcasters, prime time is 7 p.m. to 11 p.m. In radio, programming and advertising are all about morning "drive time." On the Web, the popularity of social networks like Facebook, instant messaging like Skype and video-on-demand services like Hulu are pushing up usage in the evening. ...Read the whole story

• MediaOcean Faces Threat From Across One, Mediabrands Taps Facilitate Digital For 'Digital Workflow' by Joe Mandese

  Even as Madison Avenue's big "back-office" media buying and paying processors Donovan Data Systems and MediaBank were finalizing details of their surprising plans to merge into a new marketing dominating company called MediaOcean, a relatively unknown rival was quietly signing a deal to grab the digital front-end of one of their biggest clients, Interpublic's Mediabrands. That rival, Sydney, Australia-based Facilitate Digital Holdings, has signed an agreement to process all of the front-end digital workflow for all of Mediabrands' agencies -- including flagship media networks Initiative and UM, search and social unit Reprise Media, audience demand platform Cadreon, mobile shop Ansible, ...Read the whole story

• retail Neiman Marcus Preps Foursquare Challenge by Tanya Irwin

  Neiman Marcus will hide 15 Nancy Gonzalez clutches (which retail for about $1,400) in secret locations throughout its stores nationwide between noon and 4 p.m. Participants will engage in a hunt for the clutches by unlocking a message when they check into Neiman Marcus stores on Foursquare. ...Read the whole story

• AdBrite Taps Jivox Tools To Become More Social by Laurie Sullivan

  Social seems to be making its way into every medium across the ad industry. Ad exchange adBrite has partnered with the video advertising company Jivox, allowing advertisers to build in sharing tools that enable consumers to share content through Likes, tweets, email and blog posts. ...Read the whole story

• Dreaming of An M-Christmas: M-Shopping May Soar This Holiday by Steve Smith

  Holiday shoppers may have limited spending capacity this year, but they will be using their phones early and often during the season to make smarter buying decisions. ...Read the whole story

• Race Heats: Amazon Launches $199 Kindle Fire by Mark Walsh

  Amazon.com officially entered the tablet race Wednesday with the long-awaited launch of its answer to Apple's dominant iPad-the Kindle Fire. The device will retail for $199. Amazon's aggressive pricing will present a challenge both to the iPad and Barnes & Noble's Nook e-reader. ...Read the whole story

• Mobile Web Gets Better, But Slow Progress by Mark Walsh

  A 2009 report issued by the usability experts at Nielsen Norman Group likened the mobile Web to the desktop Internet circa 1994. Its latest assessment of the mobile Web found only modest improvement -- it has now evolved to where the traditional Internet was in 1999. ...Read the whole story

• Hearst Distributes 300,000 Digital Editions Monthly by Steve Smith

  Hearst touts its current success on the existing digital distribution platforms. The company says it has surpassed 300,000 paid digital circulation on its magazine brands across iOS, Nook Color and the Zinio Newsstand. ...Read the whole story

• Casale Partners With Turn To Enhance Publisher Reach by Gavin O'Malley

  Casale Media is expected to announce a partnership with demand-side platform Turn. The union combines Turn's roster of Fortune 200 brands with Casale's network of nearly 3,000 publishers. ...Read the whole story

Bravo's 'Top Chef' Digs Into the Food Snapping Habit by Steve Smith

What exactly possesses us to take phone-cam images of our meals is beyond me, but Bravo has wisely found a way to leverage this habit and align it with one of their hit properties in a new app attached to the upcoming season of "Top Chef." Judge's Table lets users "Rate Their Plate." ...More

• Automotive Ads On Mobile Gain Strong Following by Jack Loechner

  According to the Millennial Media Mobile Automotive Study, with comScore, Smartphones enable mobile users to engage with rich automotive content on their web- and app-enabled devices. According to the study, Smartphone ownership was up 53% year-over-year (to 34% penetration) as of June 2011. In fact, 68% of the mobile auto population has a Smartphone. With increased Smartphone penetration, the audience for mobile advertising has grown. ...More

• Targeting is the Future of Mobile Advertising

  After years of fits and starts, it looks like mobile media's moment in the spotlight is finally here. Smartphone penetration tipped over 40% this summer (Source: Nielsen), 3G connectivity is nearly ubiquitous, and tablets are poised to take the 2011 holiday sales throne. Consumers are spending more time than ever interacting with mobile digital media- namely the mobile Web, mobile apps, SMS, and mobile video. Yet for publishers and advertisers alike, mobile remains several steps behind the traditional Web in terms of user engagement. Many content owners are still in experimentation mode - not yet spending a ton of money, ...More

• Mobile -- Breaking Down the Barriers of Media

  For consumers, media takes many forms. It's any one of a number of channels where they can go for information, news and entertainment. Mobile media fits this description, but takes us beyond all other channels in key ways. Like television and the Web, people use mobile media by design; they see certain channels, CNN for example, as reliable resources, and open a mobile Web site or app. But, mobile means more than simply accessing traditional media sources through mobile mediums. Mobile has changed the game. All consumer-facing brands can now become mobile media properties in order to inform and entertain ...More

• Autotrader's Mobile Strategy Reinvents Its Relationship With Readers by Steve Smith

  At this week's OMMA Global show in New York, mobile was pretty much a part of every conversation. And the discussions do not involve simply "getting into" mobile or seeing mobile as the logical extension of the digital strategy. Instead, I heard more people at more levels of companies understanding that the device offers them a unique opportunity to engage a customer at a different level. As we have been arguing in these pages for a couple of years now, mobile should reorient the relationship a brand has with its own base. If done well, it allows a brand to ...More