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• Star Search: Burnett's Video Co. Joins Forces With Youtoo by Wayne Friedman

  A new social media/TV network --- in partnership with TV reality producer Mark Burnett -- will do just that. One of Burnett's companies -- VIMBY (Video in My BackYard) is joining forces with Youtoo, a cable network of 15 million homes that launched this week. ...Read the whole story

• Display Advertising Shifts From Direct Response To Branding Media by Laurie Sullivan

  Brand marketers looking for alternative strategies to connect with consumers have begun to focus attention on display advertising, a medium historically known to elicit a direct response. The more important metrics point to return on ad spend, online searches for brand names, product recall, and sales. ...Read the whole story

• MediaOcean Faces Threat From Across One, Mediabrands Taps Facilitate Digital For 'Digital Workflow' by Joe Mandese

  Even as Madison Avenue's big "back-office" media buying and paying processors Donovan Data Systems and MediaBank were finalizing details of their surprising plans to merge into a new marketing dominating company called MediaOcean, a relatively unknown rival was quietly signing a deal to grab the digital front-end of one of their biggest clients, Interpublic's Mediabrands. That rival, Sydney, Australia-based Facilitate Digital Holdings, has signed an agreement to process all of the front-end digital workflow for all of Mediabrands' agencies -- including flagship media networks Initiative and UM, search and social unit Reprise Media, audience demand platform Cadreon, mobile shop Ansible, ...Read the whole story

• Mobile Apps' Prime Time Overlaps With TV by Mark Walsh

  For TV broadcasters, prime time is 7 p.m. to 11 p.m. In radio, programming and advertising are all about morning "drive time." On the Web, the popularity of social networks like Facebook, instant messaging like Skype and video-on-demand services like Hulu are pushing up usage in the evening. ...Read the whole story

• AdBrite Taps Jivox Tools To Become More Social by Laurie Sullivan

  Social seems to be making its way into every medium across the ad industry. Ad exchange adBrite has partnered with the video advertising company Jivox, allowing advertisers to build in sharing tools that enable consumers to share content through Likes, tweets, email and blog posts. ...Read the whole story

• retail Neiman Marcus Preps Foursquare Challenge by Tanya Irwin

  Neiman Marcus will hide 15 Nancy Gonzalez clutches (which retail for about $1,400) in secret locations throughout its stores nationwide between noon and 4 p.m. Participants will engage in a hunt for the clutches by unlocking a message when they check into Neiman Marcus stores on Foursquare. ...Read the whole story

• Dreaming of An M-Christmas: M-Shopping May Soar This Holiday by Steve Smith

  Holiday shoppers may have limited spending capacity this year, but they will be using their phones early and often during the season to make smarter buying decisions. ...Read the whole story

• Mobile Web Gets Better, But Slow Progress by Mark Walsh

  A 2009 report issued by the usability experts at Nielsen Norman Group likened the mobile Web to the desktop Internet circa 1994. Its latest assessment of the mobile Web found only modest improvement -- it has now evolved to where the traditional Internet was in 1999. ...Read the whole story

• beverages Mike's Hard Lemonade 'Zombifies' Customers by Tanya Irwin

  The "Keep the Party Screaming" campaign -- conceived and created by AgencyNet, Mike's Hard Lemonade digital agency of record -- is the latest effort in a program to encourage consumers to think of the flavored malt beverage for year-round occasions, not just for summertime consumption. ...Read the whole story

• Audi Accelerates Mobile Program With HTML5 by Steve Smith

  Audi's potential buyers and existing customers should be able to access the brand more easily anywhere via a range of recent mobile launches. The company announced a new "mobile experience" with the recent rollout of an HTML5 site that plays nicely on most smartphone browsers and tablets. ...Read the whole story

• Kindle Fire As Wal-Mart-Slayer? by Mark Walsh

  Perhaps the most buzz about the Kindle Fire since its launch Wednesday has centered on its $199 price tag. Many analysts have observed Amazon is low-balling the device to make money on the digital books, movies, music and magazines people will be able to download via the Fire from the Web retail giant. ...Read the whole story

• Casale Partners With Turn To Enhance Publisher Reach by Gavin O'Malley

  Casale Media is expected to announce a partnership with demand-side platform Turn. The union combines Turn's roster of Fortune 200 brands with Casale's network of nearly 3,000 publishers. ...Read the whole story

• Q&A: Jeff Levick, Chief Advertising Officer, Spotify by Mark Walsh

  Following up its U.S. launch in July, U.K.-based music streaming service Spotify brought on Jeff Levick in September to lead its global ad unit. He says the company is trying to do something audacious that affects every person in the world. ...Read the whole story

Mobile Future

The future of media is mobile. The tablet wars are heating up and mobile access to content means there is an opportunity for marketers and advertisers everywhere to engage with their audiences wherever they are. Mobile enables them to turn what were traditional conversations with traditional media into meaningful dialogues and connections with audiences. It adds a level of personal connection because it's a mobile device, the device consumers want to be contacted on. ...More

• Free Google Wallet Will Convert Consumers On Bank Debit Card Charges by Laurie Sullivan

  Bank of America, the bank that continues to lose billions after acquiring the failing Countrywide mortgage broker, will begin charging customers $5 monthly for any amount of combined debit card purchases made in one month. The move should overjoy Google and other mobile commerce platform providers willing to provide transactions for free. ...More

• Bravo's 'Top Chef' Digs Into the Food Snapping Habit by Steve Smith

  What exactly possesses us to take phone-cam images of our meals is beyond me, but Bravo has wisely found a way to leverage this habit and align it with one of their hit properties in a new app attached to the upcoming season of "Top Chef." Judge's Table lets users "Rate Their Plate." ...More

• Automotive Ads On Mobile Gain Strong Following by Jack Loechner

  According to the Millennial Media Mobile Automotive Study, with comScore, Smartphones enable mobile users to engage with rich automotive content on their web- and app-enabled devices. According to the study, Smartphone ownership was up 53% year-over-year (to 34% penetration) as of June 2011. In fact, 68% of the mobile auto population has a Smartphone. With increased Smartphone penetration, the audience for mobile advertising has grown. ...More