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• Digital Approaches Tipping Point, Narrows Ad Agency Gap To Just One by Joe Mandese

  For the first time since being tracked, digital media -- including online, social and mobile -- has approached parity with television as the most important medium among agency executives, according to the latest quarterly survey from Strata, the media data processing provider that services roughly half of all U.S. ad agencies. Asked what their No. 1 medium of choice was during the third quarter of 2011, 34% of agency executives cited digital, only one point lower than the 35% who cited local TV. That's the closest point of parity in the three years since Strata began querying its agency clients ...Read the whole story

• tourism, travel Nielsen: Time- And Place-Shifting Accelerate, Digital Options Boosting TV Viewing by Joe Mandese

  Fueled by ubiquitous access across digital media platforms, time-shifted viewing of television programing has surged 11% among all TV households since the second quarter of 2010, according to the latest installment of the so-called "Cross-Platform Report" being released to clients by Nielsen today. ...Read the whole story

• Sound Off: Mobile Music On The Rise by Mark Walsh

  Streaming on mobile devices is making inroads on traditional radio and CDs when it comes to music listening, according to a new NPD study. Nearly two-thirds of Americans say the majority of their music listening takes place while driving. Adaptive- and on-demand-streaming radio is now gaining more traction, complementing pay-per-download music options like iTunes and AmazonMP3. ...Read the whole story

• Nielsen, Carrier IQ Team To Measure Mobile Services by Mark Walsh

  Nielsen has struck a partnership with Carrier IQ to measure the performance of mobile services, networks and devices. The alliance will leverage Carrier IQ's software deployed on more than 150 million mobile devices worldwide. That allows the company to monitor performance directly on phones, providing carriers with data about the user experience. ...Read the whole story

• Google Wallet Taps Android 4.0 To Support NJ Transit by Laurie Sullivan

  Google, along with NJ Transit, announced a partnership to use Google Wallet, which allows consumers to make electronic payments with assistance from near field communication technology, a short wave wireless radio frequency. ...Read the whole story

• Australia Dominates iPad Newspaper Rankings by Steve Smith

  Four of the top 10 apps in the newspaper category come from Australia, according to McPheters & Company's iMonitor qualitative rankings of the best tablet apps from media companies. Only two U.S. brands, "The San Francisco Chronicle" for iPad and "The Wall Street Journal" make the cut. ...Read the whole story

• AMC's 'Walking Dead' Rises, Mobilizes GetGlue by Steve Smith

  The hotly anticipated return of AMC's "Walking Dead" TV series this week not only won in the traditional ratings but also scored a record high in mobile entertainment check-in service GetGlue. Entertainment fans and members of the social network check-in to share what they are watching or reading. For the evening of its premiere, Oct. 16, "Walking Dead" generated 42,930, the highest single-evening total for a show GetGlue has ever recorded. ...Read the whole story

search Mobile Search Apps And Widgets Become Future Ads by Laurie Sullivan

Google introduced custom search ads for mobile apps Wednesday. The ads, intended to provide "useful and relevant answers" for people searching in a mobile app, also help application developers earn more money to fund their apps. ...More

• The "M" In MHealth: It's For Boomers by Stephen Reily

  The mobile healthcare industry ("mHealth") often seems focused on the needs of seniors, the older-than-Boomer generation whose aging bodies place the greatest demands on our healthcare industry. ...More

• Battle For Aisle 12 by Steve Smith

  "Good afternoon, Target shoppers. We need a sales associate in Aisle 12 to break up a skirmish among mobile retail apps. Referee needed in aisle 12, please. Thank you." My guess is that there is a quiet war going on in the aisles of many retailers these days over who will get the mobilized shopper's attention over smartphones at that critical point of final decision. Never in retailing history have we seen such a potential disruptive force enter into what had been a hermetically sealed domain, the in-store experience. ...More

• Mary Meeker's Web 2.0 Presentation, or How to Turn the Worst of Times Into the Best of Times by Catharine P. Taylor

  if advertisers can turn their gaze away from the car crash that is the economy, there's still great opportunity in investing ad budgets in technology, because that's where the money is going, and where the diverging roads of the economy and the tech industry just might come together, ...More