• Rich Media Boosts Mobile Ads

    Rich media ad units provide a big boost to mobile advertising click-through rates, according to Jumptap's MobileStat Report, covering mobile ad network data for September. Rich media units included video or audio components. Among the results attributed to rich versus standard media by Jumptap, CTR increased 337% for a campaign run by a major retailer. ...Read the whole story

Google Generates $917 Million In Media Value

No one ever disputed the ability of Google employees to market stuff and create buzz. But it will take more than a well-honed message to deliver value, or at least perceived value. It takes products that work for the masses. ...More