Wednesday, October 26, 2011
  • Rich Media Boosts Mobile Ads

    Rich media ad units provide a big boost to mobile advertising click-through rates, according to Jumptap's MobileStat Report, covering mobile ad network data for September. Rich media units included video or audio components. Among the results attributed to rich versus standard media by Jumptap, CTR increased 337% for a campaign run by a major retailer. ...Read the whole story