• Travel Marketers Increasing Mobile Spend, App Development in 2012

    Already an early presence in the mobile space, marketers in the travel segment plan to increase their efforts in 2012, according to the annual Frommer Unlimited Digital Content Trends survey. More than half (54%) of travel companies will be increasing their mobile spend, with 20% keeping it the same. ...Read the whole story

  • Deals Platform Spotzot Lands $2.2 Million

    Spotzot, which powers deals and coupons on mobile shopping apps, such as ShopSavvy, shopkick, CardStar and Geodelic, has secured $2.2 million in first-round funding. Spotzot's platform aggregates in-store and online promotions from 750 of the largest national and regional U.S. chains that are valid at 400,000 merchant locations. ...Read the whole story

Around The Net

A Rare Admission Of Failure

I started this year by laying out a step-by-step strategy for how to transform publishing in the age of the iPad. My January article "iDiots' Guide to Publishing on the iPad" was a hit on Twitter. Boy, was I wrong. I dished out a ton of advice, offered specific suggestions about how publishers should cross the chasm to digital publishing, how to engage their readers, and how they should productize it. For all my good ideas, I fell short by missing the most important element: the hardest thing in the world to change is human nature. ...More

  • Branded Apps Need to Get Their 'Stories' Straight First

    "Look, honey, I made you into a Heineken Christmas card." Actually, I'd used the company's new holiday app to plant a Halloween photo of my wife into the Heineken Star logo, so it was a ghoulish Christmas card. "Ew. What is the point?" "That's what I'm trying to figure out." ...More