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• financial services NYSE Generates Interest Via Yahoo Campaign by Tanya Irwin

  A Yahoo mobile and social campaign for the New York Stock Exchange generated click-through rates 50% greater than a standard mobile campaign and Facebook "likes" increased by 92% and Twitter followers by 13%. ...Read the whole story

• Domino's App Turns Pizza Orders Into 'Heroes' Game by Steve Smith

  It is no secret to marketers that the iPad is turning into a gaming powerhouse. Domino's is running with the trend in a new Pizza Hero app for iPad that has users swipe, drag and tap their way to making the perfect pie that they can even order. ...Read the whole story

• Ramp Up: Mobile Gear Tops Tech Shopping Lists by Mark Walsh

  Mobile devices are moving to the top of high-tech shopping lists this holiday season, according to a new Yankee Group study. Tablets and e-readers for the first time rank in the top four consumer electronics items people plan to purchase in the coming weeks. ...Read the whole story

• beverages QR Codes Promote Coke's Campaign Despite Challenges by Laurie Sullivan

  ScanBuy will support QR codes appearing on "tens of billions of Coca-Cola cups" available at 7-Eleven, Subway and other locations. The codes will promote the beverage maker's commitment to the "Save the Polar Bears" campaign. ...Read the whole story

UltraViolet Lurches Toward All-Access Hollywood by Steve Smith

"You bought the Harry Potter DVD? You don't even like Harry Potter," my wife reminds me -- because apparently I must have forgotten this fact? "Work," I say. In fact, no one in my family even wanted to watch again the underwhelming "Harry Potter and the Deathly Hallows, Part 2" when I brought it home on Blu-ray. But I had to buy it. It was that or "Green Lantern." I had limited choices when I wanted to test the new UltraViolet system of giving movie disc buyers multiplatform access to its movies. ...More