ABI Research is already predicting that the big players in smartphone operating systems, Google and Apple, are going to be important forces in the market despite the carriers, or mobile network operators (MNOs) trying to dominate the market. The company says that the MNOs may have a majority share of the NFC and mobile wallet field in the short run, but Google and Apple will cut into market share between 2012 and 2016. ...
A Yahoo mobile and social campaign for the New York Stock Exchange generated click-through rates 50% greater than a standard mobile campaign and Facebook ... Read the whole story
It is no secret to marketers that the iPad is turning into a gaming powerhouse. Domino's is running with the trend in a new ... Read the whole story
Mobile devices are moving to the top of high-tech shopping lists this holiday season, according to a new Yankee Group study. Tablets and e-readers ... Read the whole story
ScanBuy will support QR codes appearing on "tens of billions of Coca-Cola cups" available at 7-Eleven, Subway and other locations. The codes will promote ... Read the whole story