Advanced Search

• Despite Cautious Forecast, Mobile, Online Video Double-Digit Ad Drivers by Gavin O'Malley

  Due to "maturity," online ad revenue growth will slow in 2012, according to a new forecast from MagnaGlobal. Still, the Interpublic unit forecasts double-digit growth (up 10.9%), driven by three key digital areas, including paid search (+12.6%), online video (+22.4%), and mobile (+44.2%). ...Read the whole story

• Ultrabooks Growth To Outpace Tablets by Mark Walsh

  Move over, tablets -- here come ultrabooks. A new forecast from U.K.-based Juniper Research projects that sales of so-called ultrabooks -- the fast, thin, lightweight laptops designed to take on the MacBook Air -- will grow at three times the rate of tablets over the next five years. ...Read the whole story

• Mobile Video Primed, Ad Model In Early Stages by David Goetzl

  Growth in mobile video consumption is so poised, it's difficult to predict how high and fast the curve might move, while the same goes for advertising and other revenue streams. ...Read the whole story

• Agency Execs Launch Social TV Platform, Say 'TV Dinner' Will Give Some Byte To Viewing by Joe Mandese

  With the goal of transforming the way people watch, interact with, and perhaps most importantly, share the way they experience television, the founders of New York-based digital agency Circ.us are spinning off a new "social TV" platform, dubbed TV Dinner, that will enable viewers to experience their favorite shows as if they were "live events" that can be shared with friends or other random viewers. ...Read the whole story

• Beyond The Ordinary (A.K.A. Facebook And Twitter) by Joe Mandese

  That's right -- despite their relatively short lives (in analogue years, anyway), Facebook and Twitter have now reached the point of being deemed "ordinary" media platforms by one of Madison Avenue's biggest digital and traditional media services organizations. ...Read the whole story

• MeFeedia Launches Kid-Safe Video Hub For iPad and Fire by Steve Smith

  Video search and discovery engine MeFeedia launches its Kids Videos app on both iPad and Kindle Fire tablet platforms this week. The free apps aggregate -- and more importantly, curate -- kid-appropriate content from the Web. ...Read the whole story

Second Screening by Mike Bloxham

There are a handful of things that are likely to drive success for Second Screen endeavors -- with opportunities for viewer involvement, additional program information, advertising revenues and commerce being most prominent. Every one will depend on a great user experience. ...More

• Whither Mobile? by Layton Han

  It's hard to imagine that any brand could be holding back on its mobile marketing initiatives. The growth pattern is too fast; the consumer behavior migration too sudden. Some evidence is showing up, though, that high-end brands might be underestimating the affluent customer segment when it comes to mobile. This could be a big mistake. ...More