• Local Mobile Advertising To Reach $24 Billion In 2016

    Local and mobile have always been linked as a natural pairing, but the promise of that alliance has often outstripped actual ad spending. In a keynote presentation at MediaPost's Mobile Summit Friday, local media guru Gordon Borrell said local mobile advertising was set for steep growth as dollars increasingly flow to mobile devices. ...Read the whole story

  • Ad Industry Media Options Explode: From 8 In The 1970s To 100+ Today

    KEY LARGO, FL - One of the greatest challenges confronting the ad industry over the past several decades has been media fragmentation, but most agencies and advertisers typically think of it in terms of how it affects consumers - and their ability to reach them. On Thursday, during MediaPost's Mobile Insider Summit here a highly regarded researcher and analyst presented data indicating it has had a profound impact on the number of media options advertisers and agencies must also now choose from. ...Read the whole story

  • Pew: 52% Use Mobile While Shopping

    By all indications, mobile traffic and m-commerce made impressive gains during the holiday season as a growing number of people turned their handsets into personal shopping assistants. New research from the Pew American & Internet Life Project further highlights that trend, showing more than half (52%) of adult cell phone owners used their devices while in a store to get help with purchasing decisions. ...Read the whole story

  • Global Mobile Entertainment To Hit $54B By '16

    Global mobile entertainment revenues will grow by one-third in four years. Vancouver-based IE Market Research Corp. expects mobile entertainment revenues to climb to $53.9 billion by 2016 from $39.6 billion in 2011, which is a compounded annual yearly growth rate of 6.3%. ...Read the whole story

  • Tablets Dominate Mobile Purchases

    The more e-commerce-friendly nature of tablets combined with their proliferation is a welcome trend for retailers focused on the mobile channel. Data shows customers tended to spend 20% to 30% more on tablets than other devices. ...Read the whole story

  • NASCAR Races To Integrate Mobile

    NASCAR revved up the audience by integrating mobile into its programming and marketing. It provides the opportunity to reach fans wherever they are, but also serves as a complement to TV broadcasts. ...Read the whole story

  • Amazon Kindle Fire Scorches Samsung Market Share

    According to app analytics firm Flurry, the Fire was responsible for 35.7% of all Android tablet app sessions in January 2012, up from merely 3% in November when the tablet was launched mid-month. That sharp increase in share has pulled the Samsung Galaxy Tab from a 63% share in November to 35.6% in January. ...Read the whole story

Google To Lead Mobile Age

Google's opening salvo in the battle to dominate mobile connectivity--hinging on its control of user data across its own ecosystem and the branded sites of marketers--highlights the tradeoff between user privacy and information. ...More