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• Facebook, Twitter To Vie For Mobile Ads by Mark Walsh

  Facebook has yet to monetize mobile inventory, but the unexploited mobile landscape provides Twitter with an even playing field when competing with the social network. Twitter's deep integration with iOS 5 should help the company accelerate its mobile audience growth. ...Read the whole story

• automotive Buick EAssist Mobile Games Tout MPG by Karl Greenberg

  Buick is launching a series of games meant to make tracking miles-per-gallon stats a sport, or at least engaging. A suite of three games is part of a single app available at Android and Apple stores. ...Read the whole story

• FTC Sends Warning To Mobile App Developers by Wendy Davis

  The Federal Trade Commission has warned three online data brokers that their mobile apps must comply with the federal Fair Credit Reporting Act. ...Read the whole story

• food Tic Tac Offers AR App Experiences by Karlene Lukovitz

  The outdoor and print ads highlight facts about daily activities, such as "Most Americans spend 13 years of their lives watching TV" and "Eighty-four percent of people always sleep on the same side of the bed." ...Read the whole story

• Pontiflex Powering Spanish-Language Mobile Ads by Mark Walsh

  Lead-generation firm Pontiflex has added Spanish-language capability for its mobile sign-up ad platform, which allows consumers to choose the types of ads and offers they get. The move comes as part of its recent step to extend its sign-up ads internationally so U.S. developers can run country-specific ads in local languages to broaden their audiences. ...Read the whole story

• retail Goodyear Goes Mobile With New Site by Karl Greenberg

  The Akron, Ohio-based company announced the introduction of a specific mobile site, allowing on-the-go tire shoppers increased accessibility to the information they need via their "smartphones." ...Read the whole story

• Users Tap Smartphones, Tablets For Movie Info by Mark Walsh

  Smartphone and iPad owners rely heavily on their devices for movie-related information and advertising. A majority on both devices use them to watch movie trailers. About two-thirds of smartphone and iPad users said they find out about new movies through advertising. ...Read the whole story

• GetGlue Claims 160,000 Super Bowl Check-Ins, Skews Female by Steve Smith

  GetGlue says that a record 160,000 users across platforms checked in to the Super Bowl on Sunday. iPhones were the largest source of mobile check-ins by far, and the audience was more female than male. ...Read the whole story

Post-PC Creativity: A Manifesto by Adam Broitman

At the cross section of art, copy, technology and the human body and brain lies the dawn of a new era-a new age in which storytellers of every order are armed with the ability to make magic: the post-PC creative era. ...More

• The Third Screen: The One-Tap Buy by Chuck Martin

  Mobile changes shopping into an iterative function. The shopper is highly interactive -- in real-time, on location, as they shop. ...More

• Watch TV, Earn Rewards: That's How You Make a Social TV Play by Daisy Whitney

  Social TV is off and running and, by all accounts, will become a vital part of how many consumers watch TV. So why not layer in rewards for watching shows? Viggle is doing just that. Viggle, with its iPhone and iPad apps, offers an interesting twist on the new field of social TV. Rather than just serve up companion content, Viggle offers rewards from brands for watching TV shows. It's a smart strategy, and taps into the consumer mindset that's powered the success of social games on Facebook and check-ins on places like FourSquare. Human nature dictates that we like ...More

• Mobile Video Ads Growing Fast; Will Mobile Video Trump Online Pre-Rolls? by Daisy Whitney

  Not only are consumers increasingly connected to their mobile phones, they're also responding to the ads they see on handheld devices. A pair of recent studies confirms that advertising on mobile video isn't just growing quickly; it's growing effectively. ...More